This is what the new Lay's commercial is conveying with a little humor. Matchday is never complete without Lay's! No Lay's, No Game,” says Messi.

The agreement covers the next Champions League cycle from 2024-25 to 2026-27 and, as in previous cycles, is expected to include the company's Lay's and Gatorade brands. PepsiCo has also previously held the naming rights to the Champions League Final “Kick-Off Show”.

Lionel Messi would go on to play in 778 matches for Barcelona, scoring 672 goals - both club records - before his shock move to Paris Saint Germain in 2021. During his time with the Catalan giants, Lionel Messi won 10 La Ligas and four UEFA Champions League titles.

In the new TV commercial – 'Messi Visits' ​​– the soccer G.O.A.T. and longtime partner of the Lay's brand shows up unannounced to a house of football superfans to see if they are matchday ready, that is, fully stocked with Lay's chips.

The yellow and red color palette of the Lays logo is a representation of energy, power, and passion, and in combination with white, it evokes a sense of professionalism and reliability of the brand, which is concentrating on the quality and flavor of its product.

For the ongoing commercial cycle, UEFA has eight global Champions League sponsors in place, including PlayStation, Walkers/Lays, FedEx, Mastercard, Just Eat, Turkish Airlines, and Oppo.

Brewing Success: Heineken® Renews Long-Standing Relationship with UEFA Champions League. Heineken® is announcing the extension of its sponsorship with the UEFA Champions League, Europe's premier men's club football competition, from 2024 through 2027.

Who is better Messi Or Ronaldo? Ronaldo has scored a record number of international goals and appearances, but Messi has won more Ballon d'Or awards (7). Messi has spent most of his playing career in Spain and France, while Ronaldo has played in Portugal, England, Spain, and Italy.

Players with the most appearances in the UEFA Champions League as of 2023

Each bag retails for $4.09, and there is a maximum of 10 bags per customer.

Adidas, the reports say, will give Messi a portion of the profits from MLS merchandise sales. Adidas makes the kits for all of the league's 29 teams. This would apparently be on top of the company's existing sponsorship deal with Messi.

Additionally, it has successfully given its customers top-notch chips made from fresh potatoes. Additionally, it has complemented today's fast-paced lifestyle, especially for young people. Because of its variety of tastes, it is the most popular chip in India.