American Express OPEN television commercial 2017 - Say Yes to Getting Business Done

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Advertisers

Advertisers of the American Express OPEN TV Spot, 'Say Yes to Getting Business Done'

American Express

American Express is a globally recognized financial services company that provides an array of products such as credit cards, charge cards, and traveler's checks to its customers. Founded in 1850, the...

What the American Express OPEN TV commercial - Say Yes to Getting Business Done is about.

American Express OPEN TV Spot OverviewAmerican Express OPEN is a division of American Express dedicated specifically for small businesses. In their TV spot titled 'Say Yes to Getting Business Done', the company focuses on the idea of taking action and getting things done. The commercial features various small business owners who express that what separates them from their competition is their ability to take action and say "yes" to opportunities.

Message and ToneThe message of the commercial is to encourage small business owners to take action and seize opportunities that come their way, even if they may seem daunting at first. The tone of the ad is uplifting and inspiring, portraying small business owners as strong and capable individuals who are able to overcome challenges and succeed.

Format and SettingThe TV spot is shot in a documentary-style format and takes place in various locations, such as a bakery, a brewery, and a clothing store. Ambient sounds are used to convey a sense of authenticity and realism, and the use of natural lighting and candid shots further enhance this feeling.

Key PointsThe commercial emphasizes the following key points:

- American Express OPEN is a supporter of small businesses and is dedicated to helping them succeed.- Small business owners should take action and say "yes" to opportunities that come their way.- Small business owners are strong and capable individuals who are able to overcome challenges and succeed.

ConclusionOverall, the American Express OPEN TV spot 'Say Yes to Getting Business Done' is an inspiring and uplifting commercial that encourages small business owners to take action and seize opportunities. The ad portrays small business owners in a positive light and emphasizes the importance of hard work and determination in achieving success.

American Express OPEN TV commercial - Say Yes to Getting Business Done produced for American Express was first shown on television on June 14, 2017.

Song from commercial American Express OPEN TV Spot, 'Say Yes to Getting Business Done'

"Uncontrollable Urge" by Devo

"Uncontrollable Urge" is a song by the American new wave band Devo, released on their 1978 debut album "Q: Are We Not Men? A: We Are Devo!". The song was written by Devo's lead singer Mark Mothersbaugh , and it has become one of the band's most popular and enduring songs.

Lyrics and Meaning

The lyrics of "Uncontrollable Urge" deal with the theme of uncontrollable desire, expressed through a series of nonsensical and sometimes surreal phrases. The song's chorus features the repeated phrase "He's got an uncontrollable urge", which is followed by a call-and-response section with the line "And I say yah (he says yah!)".

Mothersbaugh has stated that the song was inspired by his own struggles with obsessive-compulsive disorder , and that the lyrics are meant to convey the feeling of being consumed by an uncontrollable desire.

Reception and Legacy

"Uncontrollable Urge" has been praised for its catchy melody, driving rhythm, and distinctive synth riff. The song has been covered by a number of other artists, including the Foo Fighters, and it has been used in numerous films, TV shows, and commercials over the years.

The song's popularity helped to establish Devo as one of the leading bands of the new wave movement in the late 1970s and early 1980s. Today, "Uncontrollable Urge" is considered a classic of the genre and a quintessential example of Devo's unique style and sound.

Videos

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Actors

Actors who starred in American Express OPEN TV Spot, 'Say Yes to Getting Business Done'

Agenices

Agenices of the American Express OPEN TV Spot, 'Say Yes to Getting Business Done'

Ogilvy

Ogilvy, also known as Ogilvy & Mather, is a leading global advertising and marketing agency that provides a wide range of services to clients around the world. The company was established in 1948 by D...

Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...