What the Burlington Coat Factory TV commercial - The Smiths is about.

"The Smiths" TV spot for Burlington Coat Factory is a heartwarming and relatable advertisement that showcases the importance of family bonding and the joy of finding great fashion at affordable prices. The commercial opens with a bustling suburban neighborhood during the winter season, with families and children bundled up in coats, scarves, and hats.

As the camera pans across the neighborhood, we are introduced to the Smith family, a loving and diverse group of individuals who are keen on spending quality time together. The Smiths consist of parents, James and Sarah, with their three children, Emma, Ethan, and Olivia. Each family member has their unique personality and style that adds to the charm of the advertisement.

The scene transitions to the Smiths' cozy living room, where the family members are gathered around a decorative fireplace, playing a board game. Laughter fills the room as they engage in friendly competition and create lasting memories. The warmth and love shared between them are evident in their interactions, reflecting the strong bond they have as a family.

Suddenly, Sarah, the mother, expresses a desire to update their winter wardrobe with new coats. The family agrees that a shopping trip to Burlington Coat Factory would be the perfect solution. They all excitedly put on their coats, grab their scarves and mittens, and head out the door, ready for an adventure together.

The next scene takes us inside Burlington Coat Factory, where the Smiths embark on a shopping spree, exploring various departments and browsing through countless racks of stylish winter wear. As they try on different coats, hats, and gloves, they can't help but admire their reflection in the mirror, radiating confidence and happiness.

The commercial highlights Burlington Coat Factory's vast selection of name-brand coats at discounts up to 65% off department store prices. It emphasizes the store's commitment to providing high-quality fashion options for the whole family. The Smiths, overwhelmed with their choices, find the perfect coats that not only reflect their unique personalities but also fit their budget.

The last scene features the Smiths walking out of the store, beaming with satisfaction and pride in their fashionable new winter attire. They are eager to face the cold weather outside, knowing that they are well-prepared and stylishly dressed.

As the commercial concludes, a narrator skillfully delivers Burlington Coat Factory's tagline, "Where style meets savings!" This phrase encapsulates the essence of the advertisement, reminding viewers that the store offers both trendy fashion options and unbeatable prices.

"The Smiths" TV spot for Burlington Coat Factory serves as a reminder that family time is precious and can be made even more memorable with the right fashion choices. It showcases the brand's commitment to helping families find affordable and stylish apparel, allowing them to enjoy their moments and create lasting memories together. So, next time you're in need of a winter wardrobe upgrade, think of Burlington Coat Factory, where style truly meets savings.

Burlington Coat Factory TV commercial - The Smiths produced for Burlington was first shown on television on February 28, 2016.