Overview of Lowe's Company Lowe's is an American retail company that specializes in home improvement products. The company was founded in 1946 in North Carolina, and has since grown to become one of t...
The Lowe's TV spot, 'Carpet Swap,' is a clever and engaging advertisement that showcases the transformative power of new carpet. The commercial opens with a family whose old, dingy carpet has seen better days. The parents bemoan the stains and wear and tear, while their young daughter happily plays with her toys on the floor.
Suddenly, a team of Lowe's experts burst into the room, carrying brand new, plush carpet. They swiftly remove the old carpet, which is visibly dirty and frayed, and replace it with the new carpet. The transformation is stunning and instantaneous, as the room is suddenly transformed into a cozy, welcoming space.
The father expresses amazement at how much better the room looks with the new carpet while the daughter delights in the soft, comfortable texture. The final shot shows the family lounging on the couch, happily enjoying their new carpet and a sense of satisfaction at having made the decision to upgrade their home.
Overall, the Lowe's TV spot 'Carpet Swap' is an effective piece of advertising that showcases the power of investing in home renovations. The spot effectively conveys the message that something as simple as new carpet can make a major impact on the look and feel of a home.
Lowes TV commercial - Carpet Swap produced for Lowe's was first shown on television on September 17, 2013.
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