Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture. In 2020, it announced a switch to a new slogan: "GEICO: Real service, real savings."

The GEICO Gecko® made its first appearance during the 2000 television season and quickly became an advertising icon.

actor Will Arnett By Adrianne Pasquarelli. Published on May 08, 2023. A new series of Geico spots include actor Will Arnett reluctantly teaming up with the brand's gecko mascot.

10 best Geico commercials for a good laugh

• Scheduling Standoff (2022)
• The Gecko Takes a Stroll (2021)
• Rebel Rene (2022)
• Life in a Victorian Home (2022)
• Open Floor Plan Problem (2022)
• The Gecko Makes a Connection (2021)
• How Old is the Gecko? ( 2021)
• Too Many Robot Tests (2022)

Government Employees Insurance Company. Puzzled, are you? Well, the name goes back to the beginnings of the company. Founder Leo Goodwin first targeted a customer base of U.S. government employees and military personnel.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

His constant good cheer, insatiable need to meet people, and natural tenacity all make him perfectly suited to help people find outstanding values on insurance. In fact, the GEICO Gecko explains it best himself: “My job is saving people money.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

Jake Dylan Wood (born 12 July 1972) is a British actor, best known in his native United Kingdom for playing Max Branning in long-running BBC soap opera EastEnders and in the United States as the voice of the GEICO gecko.

Jake Wood The current voice actor playing the role of the Gecko is Jake Wood. Wood is an English actor who starred in the long-running series 'East Enders' until 2021, and several films including 'The Illusionist' (2006), 'Vera Drake' (2004), and 'Red Dwarf' (1999).

We give Geico a rating of 9.1 out of 10.0 and name it the Best for Budget-Conscious Drivers in 2023. The provider ranked sixth overall in our in-depth industry review for the best car insurance companies, sitting right behind State Farm and USAA.

Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.