What the Juicy Fruit Starburst TV commercial - Teens Use Zippers to Communicate is about.

The Juicy Fruit Starburst TV Spot, 'Teens Use Zippers to Communicate' is a commercial that explores the communication methods used by modern teenagers. The ad starts with a group of teens in a classroom, all silently communicating with zippers on their jackets. One teen unzips his jacket to reveal a pack of Juicy Fruit Starburst gum, which quickly draws the attention of his classmates.

As the teens start chewing gum, they become more expressive and begin to use their jackets to communicate more openly. They unzip and zip their jackets in different patterns, using them as a form of visual language. The ad ends with the tagline "Unlock a world of flavor" and an invitation to try Juicy Fruit Starburst gum.

The commercial effectively captures the attention of its target audience by highlighting the unique communication methods of today's teenagers and showcasing the role that Juicy Fruit Starburst gum can play in facilitating social interactions. The use of zippers as a form of communication is a compelling and creative concept that resonates with viewers, while the colorful and energetic visuals keep the ad engaging and memorable.

Overall, the Juicy Fruit Starburst TV Spot, 'Teens Use Zippers to Communicate' is a well-crafted commercial that successfully appeals to its target audience of young, social, and adventurous consumers.

Juicy Fruit Starburst TV commercial - Teens Use Zippers to Communicate produced for Juicy Fruit was first shown on television on January 11, 2015.