adidas television commercial 2017

What the adidas TV commercial - Create Positivity is about.

Adidas TV Spot: 'Create Positivity' Featuring Joel Embiid, Song by Kid Cudi

[Opening shot: A basketball court, bathed in golden sunlight. Joel Embiid, star center for the Philadelphia 76ers, stands at the center of the court, wearing a fresh pair of Adidas sneakers. He looks determined and ready to make a difference.]

Narrator: "In a world that's often clouded with negativity, there's one man who chooses a different path. Joel Embiid, the embodiment of resilience, strength, and positivity."

[The camera zooms in on Joel's face as he breaks into a smile, radiating warmth and joy. Kid Cudi's uplifting and anthemic song, 'Pursuit of Happiness,' begins playing softly in the background.]

Narrator: "With every step he takes, every move he makes, Joel inspires those around him. He knows that true greatness lies not only in his performance on the court but also in the impact he can have off of it."

[Cut to a series of heartwarming shots showcasing Joel's philanthropic endeavors. He's seen visiting children's hospitals, engaging with fans, and spreading happiness wherever he goes.]

Narrator: "Adidas believes in the power of positivity. Through our partnership with Joel Embiid, we aim to create a world filled with hope, compassion, and unity."

[As the chorus of the song swells, the camera pans out to reveal a diverse group of people, wearing Adidas clothing, coming together on the basketball court. They dribble, shoot, and connect with each other, fueled by the contagious positivity of Joel and the energy of the song.]

Narrator: "Because when we come together, when we support each other, amazing things happen. We can change lives, uplift spirits, and create a better tomorrow."

[The screen fades to black, leaving only the slogan "Create Positivity" and the Adidas logo glowing brightly.]

Narrator: "Adidas. Together, let's create a world where positivity reigns supreme."

[Final shot: Joel Embiid standing tall, his signature smile lighting up the screen, as the song reaches its crescendo.]

Fade out.

[End of TV Spot]

adidas TV commercial - Create Positivity produced for adidas was first shown on television on July 11, 2017.

Song from commercial adidas TV Spot, 'Create Positivity' Featuring Joel Embiid, Song by Kid Cudi

The song "Surfin'" is a collaboration between American rapper Kid Cudi and producer Pharrell Williams. It was released on September 30, 2016, as part of Kid Cudi's sixth studio album, "Passion, Pain & Demon Slayin'." The song features Pharrell Williams and showcases their unique styles and musical talents.

Background and Production"Surfin'" was written by Kid Cudi and Pharrell Williams, who also makes a vocal appearance on the extended outro of the song ). The track was produced by Pharrell Williams as well. The song's upbeat and energetic sound, combined with its catchy melody and lyrics, contribute to its popularity.

Lyrics and MeaningThe lyrics of "Surfin'" convey a positive and uplifting message. They touch upon themes of self-confidence, celebration, and enjoying life. The song encourages listeners to embrace their individuality, overcome obstacles, and find joy in the pursuit of their dreams. The lyrics resonate with many fans and have been praised for their empowering and motivational nature.

Reception and Impact"Surfin'" received positive reviews from critics and fans alike. Many appreciated the collaboration between Kid Cudi and Pharrell Williams, noting their chemistry and the infectious energy of the song. The track's catchy chorus and memorable production helped it gain popularity and chart success.

The music video for "Surfin'" was released on October 31, 2016, and features Kid Cudi surrounded by a group of friends, dancing and enjoying themselves. The video's vibrant visuals and lively atmosphere complement the song's upbeat nature.

Overall, "Surfin'" is a popular song by Kid Cudi featuring Pharrell Williams that delivers an optimistic message and showcases the talents of both artists. Its catchy melody, uplifting lyrics, and energetic production have contributed to its enduring popularity among fans of hip-hop and pop music.