What the Build-A-Bear Workshop TV commercial - Star Wars: Episode VII - The Force Awakens is about.

Title: Build-A-Bear Workshop TV Spot Unveils 'Star Wars: Episode VII - The Force Awakens' Collection

[Opening shot: A bustling Build-A-Bear Workshop store filled with excited children and their parents.]

Narrator: "Get ready to unleash the power of the Force with the all-new Build-A-Bear Workshop Star Wars: Episode VII - The Force Awakens collection!"

[Cut to children and parents selecting Star Wars-themed bears and accessories.]

Narrator: "Imagine a galaxy far, far away brought to life, where you can create your own epic adventures!"

[Show Build-A-Bear Workshop staff helping children build their special Star Wars bears.]

Narrator: "Join the Rebel Alliance or become part of the Dark Side with our exclusive Star Wars bears."

[Highlight various bears available, including classic characters like Luke Skywalker, Princess Leia, and Darth Vader.]

Narrator: "Choose your hero or villain, customize their outfits and accessories, and embark on a journey that will ignite your imagination!"

[Flash montage of children proudly showing off their completed Star Wars bears.]

Narrator: "Whether it’s a Jedi Knight or a Sith Lord, the power to design your own Star Wars bear is in your hands!"

[Cut to children playing with their Star Wars-themed bears, simulating epic lightsaber duels and engaging in imaginative play.]

Narrator: "With our unique interactive experience, you become the creator of your own Star Wars story."

[End with a shot of a child hugging their newly customized Star Wars bear.]

Narrator: "Build-A-Bear Workshop's Star Wars: Episode VII - The Force Awakens collection - the Force is strong with this one!"

[Closing shot: Build-A-Bear Workshop logo and tagline, "Where Best Friends Are Made."]

Narrator: "Visit your nearest Build-A-Bear Workshop store or check out our website to join the Star Wars adventure today!"

[Cut to Build-A-Bear Workshop website and store locator information.]

[Closing screen: "Build-A-Bear Workshop. Available in stores and online."]

Narrator: "May the Force be with you!"

[Background music fades out as the commercial ends.]

Build-A-Bear Workshop TV commercial - Star Wars: Episode VII - The Force Awakens produced for Build-A-Bear Workshop was first shown on television on November 5, 2015.