Building Memories, One Bear at a Time Maxine envisioned an interactive retail destination where kids could make personalized “furry friends.” She ultimately created something that is now called “experiential retail” which has fundamentally helped to change the way we think about shopping.

Collectors can build bear versions of Chewbacca, Captain Phasma and Poe Dameron. The new bears are customizable with various Star Wars sound effects you can add, and retail for around $35 (about £26 or AU$45).

As you complete your online order, you will be asked to call a special toll-free number to record your own personalized 20-second message. Your message will play from inside your furry friend every time it's hugged!

The stuffed animals have sparked backlash from conservatives who believe drag is connected to child "grooming," though the bears are made for adults and only available online in the store's "Bear Cave" for customers 18 and older. According to Build-A-Bear, adults and teens make up about 40% of their customer base.

Also, each of our animals is made with a unique bar code that is placed inside of it when it's made. We also give each animal a "birth certificate" with that number so it is tied to the purchaser. Found animals can be returned to the store where we can contact the person who lost it.

From Teddy Bears to Movies and Games Build-A-Bear's strategy includes monetizing its powerful brand and reaching consumers with engaging content and communications including its more than 20 million first-party data contacts.

Steiff Steiff is a company that has produced some of the most expensive teddy bears. Other top companies include English Farnell, Bing, Chad Valley, Chiltern, and Merrythought.

The prices customers see in our online store matches what you will find at a brick-in-mortar location. Build-A-Bear offers hundreds of unique outfits and accessories to make every stuffed animal from our store unique.

As you complete your online order, you will be asked to call a special toll-free number to record your own personalized 20-second message. Your message will play from inside your furry friend every time it's hugged!

Our voice recording boxes are activated when you squeeze the bear, playing your message or recording exactly as you originally heard it. There's a 60 second limit on voice recordings - just let us know if you're uploading a longer file, which times to play from and to.

The St. Louis-based toy retailer has temporarily closed all of its stores as it battles the deteriorating economic conditions caused by the coronavirus. St.

Louis-based company is seeing a strong post-pandemic resurgence in demand for its create-your-own soft plush toys, and Build-A-Bear Workshop attributes that to shoppers 13 and older.

Our furry friends all have a base cost and the total cost to Build-A-Bear depends on the clothing and accessories you choose or don't choose to add to your stuffed animal.

Stuff Me: Customize your creation with sounds, scents, stuffing and, of course, our iconic special heart that holds your love and wishes. Hug Me: Give your furry friend its first hug to make sure it's stuffed just right. Dress Me: Turn up the fun with outfits and extras!

Originally conceived as a place for children to create their own special teddy bear with a step-by-step process including our now iconic Heart Ceremony, Build-A-Bear is now a multi-generational, multi-dimensional global brand appealing to diverse consumer demographics.

Build-A-Bear started its journey in 1997 when malls were the popular destinations for family shopping and entertainment. The company's iconic heart ceremony, where guests place a small red heart in the teddy bear, is part of the personalized hands-on experience that has helped make the brand so popular.