What the Zeiss Sports Optics TV commercial - Optics Matter is about.
Zeiss Sports Optics released a striking TV spot titled 'Optics Matter', emphasizing the importance of high-quality optics when it comes to outdoor activities. The commercial opens with a group of hunters in the field, preparing for a hunt. As they make their way through the foliage, the camera shifts to first-person point of view, showing us what the hunter sees through the scope.
The image quality is grainy and unclear, and the animal they are targeting is barely visible. The scene then cuts to the same group of hunters using Zeiss Sports Optics. We see a crystal-clear, high-definition image of the animal, making it easier for the hunter to take a clean shot. The tagline "Zeiss Sports Optics - Optics Matter" appears as the commercial closes.
One of the main takeaways from the commercial is that, when it comes to outdoor activities like hunting, birdwatching, and nature observation, the quality of your optics matters. Cheap or subpar equipment can cause detrimental effects on the activity, making it less enjoyable or even ineffective. Zeiss Sports Optics caters to the needs of discerning outdoor enthusiasts by providing top-quality equipment designed to enhance the outdoor experience.
In conclusion, the 'Optics Matter' TV spot from Zeiss Sports Optics is a visually stunning and informative advertisement that conveys the importance of using high-quality optics during outdoor activities. By highlighting the difference between mediocre and advanced optics, the commercial effectively communicates the benefits of investing in equipment that enhances the outdoor experience.
Zeiss Sports Optics TV commercial - Optics Matter produced for
Zeiss
was first shown on television on September 21, 2017.
Frequently Asked Questions about zeiss sports optics tv spot, 'optics matter'
Both the Zeiss Conquest and the Victory are made in Germany.
Carl Zeiss was born on 11 September 1816 in the German town of Weimar. He built microscopes in Jena from 1846 onward. Together with Ernst Abbe, he succeeded in placing the construction of microscopes on a scientific foundation. This was the basis of today's global player ZEISS.
Facts & figures
| Locations | Headquartered in Oberkochen, Germany; ZEISS is represented in around 50 countries around the world |
| Revenue | EUR 8.754 billion in fiscal year 2021/22 (as of 30 September 2022) |
| Research and development expenses | 1.151 billion euros |
| Employees | More than 38,000 worldwide; Of them over 17,000 in Germany |
ZEISS Quality
The discreet laser engraving in the form of a “Z” on the lenses guarantees the authenticity of your ZEISS precision lenses and thus optimal wearing comfort. This premium quality is the result of excellent technical expertise. The purity of the raw materials is ensured by innovative filter technologies.
Mainly the build quality and Glass quality of Carl Zeiss is exceptional which results for greater sharpness and less Chromatic aberrations. and also its a well known brand with almost 125 years of history.
Zeiss began working with a mathematics and physics professor at the University of Jena, Ernst Abbe. He had discovered the Abbe Sine Condition, a formula for imaging theory that led Carl Zeiss to build the first microscope in the world constructed with the help of physical laws in 1872.
Zeiss glasses lenses are available for a wide variety of specific applications, and the excellence of these luxury lenses is second to none. For quality, clarity, and comfort, Zeiss lenses have you covered at every step.
ZEISS Quality
This premium quality is the result of excellent technical expertise. The purity of the raw materials is ensured by innovative filter technologies. Premium quality is guaranteed by very stringent quality control.
Zeiss lenses are highly regarded for their exceptional build quality, optical performance, and unique rendering characteristics. They are often used by professional photographers and cinematographers who demand the highest quality optics, and the price of these lenses reflects their premium quality.
Carl Zeiss AG (/zaɪs/ ZYSSE, German: [kaʁl ˈtsaɪs]), branded as ZEISS, is a German manufacturer of optical systems and optoelectronics, founded in Jena, Germany in 1846 by optician Carl Zeiss. Together with Ernst Abbe (joined 1866) and Otto Schott (joined 1884) he laid the foundation for today's multi-national company.
ZEISS Quality
The discreet laser engraving in the form of a “Z” on the lenses guarantees the authenticity of your ZEISS precision lenses and thus optimal wearing comfort. This premium quality is the result of excellent technical expertise. The purity of the raw materials is ensured by innovative filter technologies.
Essilor. Essilor is the world's largest manufacturer of ophthalmic lenses. They invented “Varilux”, the world's first varifocal lens in 1959 and have been improving on a great idea ever since.
