About MerckMerck is a leading research-intensive biopharmaceutical company that aims to save and improve lives worldwide. Founded in 1891, Merck is headquartered in Kenilworth, New Jersey, USA, and op...
Merck's TV spot entitled 'Night #14 with Shingles' focuses on raising awareness about the pain and discomfort caused by shingles. The commercial follows a woman who is suffering from shingles and describes the sleepless nights and distress she has experienced since her diagnosis.
Throughout the ad, the woman explains how the pain and itching of shingles prevented her from sleeping, leaving her exhausted and unable to focus during the day. The commercial highlights the debilitating effects of the condition on the daily lives of those affected.
The woman's narrative is paired with a series of visuals, which show her struggling to perform simple tasks like preparing food and going to work. The commercial also features a physician who explains that shingles is caused by the reactivation of the chickenpox virus, which can lead to complications such as post-herpetic neuralgia.
The message of the TV spot is clear - shingles can be a debilitating condition that can have a significant impact on a person's life. The spot concludes with a call-to-action, urging viewers to speak with their healthcare provider if they are experiencing any symptoms or have been diagnosed with shingles.
Overall, Merck's TV spot is an effective way to educate people about shingles and the challenges those affected may experience. By raising awareness and providing information about the condition, Merck is helping to ensure that people with shingles receive the care and support they need to manage this painful and disruptive condition.
Merck TV commercial - Night #14 with Shingles produced for Merck was first shown on television on September 7, 2014.
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