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Advertisers of the Wendy's Spicy Chicken Sandwich TV Spot, 'Don't Think About It'

Wendys Spicy Chicken Sandwich TV commercial - Dont Think About It
Wendy's

Wendy's is a well-known fast-food restaurant chain that was founded in 1969 by Dave Thomas. With its signature square-shaped burgers and unique menu offerings, Wendy's has become a household name in t...

What the Wendys Spicy Chicken Sandwich TV commercial - Dont Think About It is about.

Wendys Spicy Chicken Sandwich TV commercial - Dont Think About It

In Wendy's latest TV spot, aptly titled 'Don't Think About It,' they take a bold and daring approach to promote their mouthwatering Spicy Chicken Sandwich. This commercial is designed to tantalize and entice viewers, leaving them unable to resist the delectable allure of Wendy's spicy creation.

The scene opens with a close-up shot of the Spicy Chicken Sandwich, its golden-brown, perfectly breaded exterior glistening under the warm light. The camera lingers for a moment, capturing every intricate detail of the sandwich, from the juicy chicken patty to the crisp lettuce and tomato, all topped with a generous dollop of creamy mayo. The visual aesthetic is deliberately designed to create a sensory experience, leaving the viewer's mouth watering in anticipation.

As the camera pulls back, we see a diverse cast of characters, each representing a different aspect of the target audience. The first is a young businessman, impeccably dressed in a tailored suit. His eyes flicker with a mixture of hesitation and desire as he gazes longingly at the Spicy Chicken Sandwich. Next to him is a group of college students, their eyes wide with hunger as they exchange knowing glances. A mother, with a mischievous twinkle in her eye, taps her fingers on the table, clearly anticipating the explosion of flavors that awaits her.

The visuals are accompanied by a catchy and upbeat soundtrack, adding a lively energy to the commercial. The lyrics cleverly reinforce the central message, urging viewers to embrace their cravings without hesitation. As the chorus kicks in, we hear the voices of the characters harmonizing, urging each other to "Don't think about it, just take a bite."

Throughout the commercial, Wendy's strategically incorporates quick shots of satisfied customers enjoying their Spicy Chicken Sandwiches. The camera captures their unabashed delight as they take that first bite and are transported to a world of fiery flavors. Their eyes widen, their lips curl into a smile, and for a brief moment, all is right in the world. These moments of pure culinary bliss serve as a testament to the irresistible allure of Wendy's Spicy Chicken Sandwich.

The TV spot concludes with a shot of the Wendy's logo, illuminated against a vibrant backdrop. A voiceover confidently states, "Wendy's Spicy Chicken Sandwich, the only thing you need to think about is how soon you can have another." This final statement reinforces the message that once you've experienced the fiery magic of Wendy's Spicy Chicken Sandwich, resistance is futile.

In a world where fast

Wendys Spicy Chicken Sandwich TV commercial - Dont Think About It produced for Wendy's was first shown on television on August 2, 2015.

Frequently Asked Questions about wendy's spicy chicken sandwich tv spot, 'don't think about it'

Items. We use an irresistible blend of 8 spices. And peppers to coat the spicy chicken sandwich. And it truly delivers that perfect amount of spice.

A juicy chicken breast marinated and breaded in our unique, fiery blend of peppers and spices to deliver more flavour inside and out, cooled down with crisp lettuce, tomato, and Heinz mayo.

But that's not enough to make up for this sandwich's clear shortcomings. Wendy's Spicy Chicken Sandwich has plenty of seasoning and flavor, but it's not all that spicy (we actually remember it being spicier in the '90s than it is now). It'll warm your mouth, but that's it.

In 1995, Wendy's was the first major fast food restaurant chain to introduce a spicy chicken sandwich to its menu. Fans loved the spicy kick of the chicken complimented by mayo, lettuce, tomato and a toasted bun so much, it was announced that it would be offered as a full-time menu option in 1996.

The McDonald's spicy nugget recipe doesn't skimp on cayenne or chili powder, and you're left with a real kick. It's not “reaching-for-the-milk” hot, but it's surprisingly daring for a fast-food chain. I give them a 6 out of 10 on a heat scale. Ronald is not bluffing.

The beans also play a role in the texture and flavor of the chili. Both pinto beans and kidney beans are used, which means they each provide their own unique properties. Pinto beans have a creamy texture and a nutty and slightly earthy flavor. Kidney beans have a dense texture and subtly sweet flavor.

What Makes Wendy's Chili Taste So Good? Besides the fact that Wendy's chili lowers food waste, it's also downright delicious. It has a great consistency, isn't too spicy, and is packed with hearty ingredients.

Wendy's fries are considered vegan-friendly and made without animal ingredients. Their fries are available in three sizes and great with the vegan friendly sauces listed above. They may be made in shared oil.

The simple way Wendy's chicken sets itself apart. That concept drives everything that they do. From the seasonings to the flavor combinations each and every aspect comes with an attention to detail and care. Still, one of the keys to that great tasting chicken is the use of a classic French breading technique.

Wendy's fillet had a similar sweetness to McDonald's, but its breading texture wasn't as enjoyable. Overall, though, the lettuce, tomato, and pickles on this sandwich paired with the tasty bun made it a better sandwich than McDonald's.

In 1969, he opened the first Wendy's in Columbus, Ohio, because he wasn't satisfied with other options. To make it distinctive compared to Wendy's competitors, he used fresh meat formed into a square. The corners of Wendy's burgers hang over the buns.

McSpicy® Hot and spicy 100% chicken breast in a crispy coating, served with crunchy lettuce and a classic sandwich sauce served in a sesame seed bun.

Videos

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Actors

Actors who starred in Wendy's Spicy Chicken Sandwich TV Spot, 'Don't Think About It'

Matt Bush photo
Morgan Smith Goodwin photo
Agenices

Agenices of the Wendy's Spicy Chicken Sandwich TV Spot, 'Don't Think About It'

Wendys Spicy Chicken Sandwich TV commercial - Dont Think About It
Kaplan Thaler Group

The Kaplan Thaler Group is an advertising agency founded by Linda Kaplan Thaler and Robin Koval in 1997. Linda Kaplan is a renowned advertising executive and author, known for creating and composing f...

Wendys Spicy Chicken Sandwich TV commercial - Dont Think About It
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

Wendys Spicy Chicken Sandwich TV commercial - Dont Think About It
VML

VML is a global communications agency that specializes in creating impactful and innovative marketing campaigns for its clients. Founded in 1992, VML has grown to become one of the largest full-servic...

Products

Products Advertised

Wendy's Kids' Meals
Wendy's Spicy Chicken Sandwich
TV commercials

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