IntroductionVolkswagen is a German automobile manufacturer founded in 1937. Volkswagen's headquarters are located in the city of Wolfsburg, Lower Saxony, Germany. The company is one of the largest aut...
In 2016, Volkswagen unveiled an extraordinary TV spot for their iconic Golf GTI, captivating audiences with a commercial that left a lasting impression. Titled 'Sleep Talking,' this advertisement featured the dynamic and energetic song "Wow" by the talented artist Beck.
The commercial opened with a serene bedroom scene—a peaceful night's sleep disturbed by the muffled chatter of a sleep-talking individual. As the camera zoomed in, we discovered that it was none other than the Volkswagen Golf GTI itself, having vivid dreams while resting in a dimly lit garage.
The dream sequence launched us into a whimsical world where everything was possible. The Golf GTI, with its slick design and powerful performance, embodied the perfect companion for thrilling adventures. The car transformed from a stationary object into a living, breathing entity, eager to conquer the open road.
As the infectious rhythm of Beck's "Wow" filled the atmosphere, the Golf GTI sprang to life and embarked on an exhilarating dream journey. The vehicle showcased its agility as it weaved through city streets, maneuvered sharp corners with precision, and effortlessly accelerated onto open highways. The dreamscapes seamlessly transitioned from colorful urban landscapes to picturesque natural settings, showcasing the Golf GTI's adaptability for any terrain and its ability to make the heart race with every twist and turn.
Interspersed throughout the fast-paced action were glimpses of the car's innovative features, showcasing its advanced technology, impeccable safety standards, and luxurious comforts. The interior shots highlighted the Golf GTI's sporty yet elegant design, tailored to provide the ultimate driving experience.
As the dream sequence neared its end, the Golf GTI reluctantly started to slow down, bringing us back to reality. But the impression it left was indelible. The commercial concluded with a lingering shot of the car parked confidently in the garage, silent and anticipating the next adventure.
Volkswagen's 2016 Golf GTI TV spot, 'Sleep Talking,' with Beck's pulsating song "Wow," was an extraordinary showcase of the car's capabilities and desirability. It highlighted the car's innate ability to awaken the senses and ignite a passion for the open road. The ad left viewers captivated, yearning for their chance to experience the thrill of a Golf GTI journey themselves.
2016 Volkswagen Golf GTI TV commercial - Sleep Talking produced for Volkswagen was first shown on television on May 8, 2016.
"Dreams" by Beck
"Dreams" is a song by American alternative rock musician Beck ), released on June 15, 2015, as the lead single and first release from his tenth studio album ), "Colors". The song was produced by Beck and Greg Kurstin, and mixed by Serban Ghenea. It was co-written by Beck and Kurstin.
Reception
The song received positive reviews from music critics and became a commercial success, charting in several countries. It features a fusion of funk, dream pop, grunge rock, and electronica, with a bass-heavy track that is upbeat and catchy.
Music Video
The music video for the song was directed by Sophie Muller and premiered on June 30, 2015. It features Beck performing the song on a street in Los Angeles as people dance and party around him.
Legacy
"Dreams" has been praised for its infectious groove and uplifting energy, and is considered one of Beck's most popular and recognizable songs. It has been used in various media, including commercials, TV shows, and films.
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