Aaron's is a popular American lease-to-own retailer that offers a wide variety of products for its customers. The company was founded in 1955 by R. Charles Loudermilk Sr. in Atlanta, Georgia and is he...
Title: "Smell That? - Aaron's Memorable TV Commercial"
Introduction:Aaron's TV commercial, titled "Smell That?", captivated audiences with its unique and intriguing approach. Aired during prime-time slots, this commercial stood out from the crowd, leaving a lasting impression on viewers. Let's take a closer look at the commercial that had everyone talking.
The Setup:The commercial begins with Aaron, a charismatic and confident individual, standing in front of a picturesque setting that resembles a fragrant meadow. As the camera pans out, viewers can see a gradual smile forming on Aaron's face, hinting that something extraordinary is about to occur.
The Concept:The concept behind the commercial is simple, yet remarkably effective - engaging the audience's sense of smell. Aaron, drawing viewers in through his magnetic presence, directly addresses the camera with a mischievous twinkle in his eye.
Aaron's delivery:With a dramatic pause, Aaron poses a question: "Smell That?" He then proceeds to describe various scents, ranging from fresh flowers and warm bread to ocean breeze and crackling campfires. His words are accompanied by stunning visuals, seamlessly transporting viewers into a world filled with enticing aromas.
Visuals and Sensory Experience:As Aaron describes each scent, the screen splits, showcasing close-ups of the fragrance sources. Vibrant flowers bloom and sway with the wind, crusty bread emerges from a vintage oven, waves crash majestically on sandy shores, and campfires crackle and dance under a starlit sky.
Impact:The commercial's impact lies in its ability to transport viewers from their living rooms into a sensory experience. By captivating the imagination and stimulating the sense of smell, Aaron's commercial taps into the power of nostalgia and evokes strong emotions from the audience.
Aaron's Closing Statement:In the final moments of the commercial, Aaron's voice takes on a warm and comforting tone. He invites viewers to visit their nearest Aaron's store, assuring them that within those walls, they'll find furniture and appliances that will bring the comforting aromas of the commercial into their homes.
Conclusion:"Smell That?" isn't just a TV commercial; it's an immersive experience that engages viewers' senses and transports them to a captivating world of tantalizing scents. With Aaron's magnetic presence and a clever concept that appeals to the imagination, this commercial not only grabs attention but also leaves a lasting impression. By combining sight, sound, and smell in a unique and memorable way, Aaron's commercial will undoubtedly remain etched in the memories of viewers for years to come.
Aarons TV Commercial Smell That? produced for Aaron's was first shown on television on February 28, 2013.
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