What the PUMA TV commercial - We Are Legends. is about.
Puma's 'We Are Legends' TV spot is a visually stunning advertisement that celebrates some of the most iconic athletes in the brand's history. It features a cast of 10 legendary sports personalities including Usain Bolt, Pele, Diego Maradona, Marta, Boris Becker, Tommie Smith, Gianluigi Buffon, Skylar Diggins-Smith, and Lisa Leslie, all coming together for the first time to celebrate the brand's sporting heritage.
The advertisement opens with aerial views of various cities around the world and then quickly cuts to a close-up shot of Usain Bolt's sneakers pounding on the pavement. The camera then switches between other athletes and their respective sports, showcasing their various skills and talents. Each shot is accompanied by a voiceover from the athletes themselves talking about their Puma experience.
The ad's soundtrack is upbeat and catchy, with the athletes singing and dancing to the tune. The drumbeat of the music and the playful lyrics make for an enjoyable watching experience. In a particularly powerful scene, Tommie Smith, who famously raised his fist in a Black Power salute at the 1968 Mexico City Olympics, walks onto a track. He recalls the protest that made him an icon and, in doing so, connects the brand's athletic tradition with social justice movements.
Overall, Puma does an excellent job with the 'We Are Legends' TV spot. It's a celebration of the brand's iconic athletes, and the ad's visuals and music are sure to captivate and inspire viewers. With such a diverse cast of legends from different sports backgrounds, Puma's message is clear: anyone can achieve their dreams. Legends are made from the everyday, which is an excellent message to promote as the brand continues to seek new athletes and ambassadors to add to its rich tradition.
PUMA TV commercial - We Are Legends. produced for
PUMA
was first shown on television on October 2, 2022.
Frequently Asked Questions about puma tv spot, 'we are legends.'
The sports giant revealed on Tuesday its Forever. Classic campaign, which stars “Euphoria” actor Angus Cloud, “Stranger Things” actor Caleb McLaughlin, “The Bubble” actress Iris Apatow and Dwyane Wade's daughter, Zaya Wade.
Zaya Wade, daughter of former Miami Heat basketball star Dwayne Wade and actress Gabrielle Union, is the trailblazing trans model who has walked for Mui Mui at Paris Fashion Week, modeled for Tiffany and Co.'s “all gender” jewelry collection, and is now being featured in Puma's new ad campaign.
The shoe manufacturing company launched its logo first in 1948. It was a design of a leaping Puma cat. Its chief feature was the puma jumping across the large but thinly spaced letter D. The letter stood for the company's founder Rudolf Dassler.
Williams Racing
PUMA's partnership with Williams Racing marks a significant milestone in its ongoing journey in the world of Formula 1. Together, they aim to inspire a new generation of motorsport enthusiasts and showcase the perfect blend of performance and style.
Puma is the main producer of enthusiast driving shoes and race suits and entered a partnership with BMW, Ducati and Ferrari to make their respective shoes. In Formula 1, Puma equips the teams of Mercedes AMG Petronas, Scuderia Ferrari and Alfa Romeo, they also equipped Red Bull Racing until 2022.
Adolf struck gold when he combined his first name “Adi” and his last name “Dassler” to form “Adidas”. Rudolf tried to copy Adi by naming his company “Ruda”, but the name was quickly changed to “Puma” to sound more athletic. The rivalry of Adidas and Puma was born and would divide the city for decades to come.
(ˈpjuːmə ) noun. a large American feline mammal, Felis concolor, that resembles a lion, having a plain greyish-brown coat and long tail. Also called: cougar, mountain lion. Collins English Dictionary.
The relationship between the two brothers deteriorated until they agreed to split in 1948, forming two separate entities, Adidas and Puma.
Puma is a German-owned multinational sports apparel company with headquarters in Herzogenaurach, Germany. Founded in 1948, the company is engaged in the design and manufacture of both casual and athletic footwear, apparel, and accessories.
This is because, as per the company's Facebook page: “Rudolf's vision was that all of his products would embody the characteristics of a Puma cat: speed, strength, suppleness, endurance, and agility - the same attributes that a successful athlete needs as well.”
Her initial tenure with the brand from 2014 to 2018 saw her push the German sportswear brand into a more modern territory that channeled subcultures from goth to extreme sports. Rihanna doesn't do something unless it's going to be the highest quality.
Adolf struck gold when he combined his first name “Adi” and his last name “Dassler” to form “Adidas”. Rudolf tried to copy Adi by naming his company “Ruda”, but the name was quickly changed to “Puma” to sound more athletic. The rivalry of Adidas and Puma was born and would divide the city for decades to come.