The Lincoln Motor Company is an iconic American automobile manufacturer that has carved its name in the annals of automotive history. Founded in 1917 by Henry M. Leland, the company has been synonymou...
In 2012, Lincoln released a new television commercial featuring the popular actor, John Slattery, and their latest model, the Lincoln MKS. The commercial showcases the sleek, sophisticated MKS as John Slattery drives it through a cityscape, highlighting its advanced technology, luxurious features, and unparalleled performance.
As the commercial begins, the camera pans over the MKS, showcasing its signature Lincoln split-wing grille and striking LED light configuration. The narrator then introduces John Slattery, who is shown glancing at his MKS's advanced infotainment system before zooming out of a parking garage and onto the busy city streets.
The commercial goes on to feature the car's various advanced features, from its inventive Park Assist technology, which helps drivers effortlessly parallel park with ease, to its adaptive cruise control system, which monitors surrounding traffic and adjusts speed accordingly.
Throughout the ad, John Slattery is seen expertly navigating the MKS through heavy traffic and effortlessly changing lanes while enjoying the vehicle's luxurious interior, complete with premium leather seats, ambient lighting, and state-of-the-art sound system.
The commercial culminates with John Slattery gracefully parking the MKS and stepping out of the car with a confident, satisfied grin on his face. The message is clear – with the Lincoln MKS, style, luxury, and superior performance all come together in one exceptional vehicle.
In conclusion, the 2012 Lincoln MKS commercial featuring John Slattery was a successful marketing campaign that highlighted the innovative features of the Lincoln MKS while showcasing the sophistication and elegance of the brand.
Lincoln TV Commercial 2012 Lincoln MKS produced for Lincoln Motor Company was first shown on television on June 26, 2012.
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