"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson.

Featuring Wayne Gretzky, Jim Everett, and Kirk Gibson all paying homage to Bo, the spot concludes with Bo Diddley, a rock-and-roll legend in his own right, who, though unknown at the time to Pearlman (and likely any viewer under the age of 25), wisely ushers in the spot's kicker after listening to Jackson try, wail, ...

Nike's iconic 1989 commercial from Wieden+Kennedy.

Nike Bo Jackson might not have known advertising like he knew football and baseball, but he's partially responsible for cementing Nike as one of the global powerhouse brands of the 21st century.

Nike's first professional athlete endorser was Romanian tennis player Ilie Năstase. The first track endorser was distance runner Steve Prefontaine. Prefontaine was the prized pupil of the company's co-founder, Bill Bowerman, while he coached at the University of Oregon.

The world's first television commercial aired on July 1, 1941 during a game between the Brooklyn Dodgers and the Philadelphia Phillies. The ad was for Bulova Watches, a company still in operation today. It lasted for only 10 seconds and aired on a local channel in New York called WNBT.

The world's longest running TV commercial is the Discount Tire Company's Thank you commercial, produced by Swartwout Productions (Arizona, USA) and first aired in 1975. The same commercial has been aired continuously every year in parts of the USA.

What are the models of Nike sneakers endorsed by Bo? There are several variations of the sneaker that were endorsed by the all-star athlete. These include the Nike Air Trainer 1, Nike Air Trainer II, Nike Air Trainer III, Nike Air Trainer SC, Nike Air Trainer SC II, and the Nike Air Trainer Max '91.

The Vince Lombardi Trophy isn't the only holy grail in pro football. Over the years, a signature shoe has proven to be an even more elusive distinction. Only 19 players in the history of the NFL have received their own shoes.

$2.5 million In addition to the $2.5 million, five-year contract (more than double what Adidas offered him) that he signed, Jordan also received 25% royalties of all shoes sold with his likeness - an equity push by Deloris that would change how athletes approached endorsement deals for years to come.

Magic Johnson's sneaker deal with Converse cost him $5.2 billion with Nike.

the Discount Tire Company's Thank you commercial The world's longest running TV commercial is the Discount Tire Company's Thank you commercial, produced by Swartwout Productions (Arizona, USA) and first aired in 1975. The same commercial has been aired continuously every year in parts of the USA.