What the Coors Light TV commercial - Break the Ice is about.

Coors Light's TV spot, 'Break the Ice' is a clever and entertaining ad that showcases the refreshing and invigorating experience of drinking Coors Light beer. The ad features a group of friends sitting around a table, surrounded by ice and snow, struggling to break the awkward silence between them.

The main character notices a fresh can of Coors Light being opened and suggests they break the ice by playing a creative game of word association, each person saying a word that comes to mind after hearing the previous one. The game quickly draws everyone in and brings them together, and suddenly, the tension is gone, and the group is enjoying the refreshing taste of Coors Light and each other's company.

The ad is well-produced, with stunning visuals of the snowy environment and the group's enjoyment of the beer. The Coors Light 'Break the Ice' campaign effectively captures the experience of drinking beer in social situations, where people can be themselves and enjoy the moment. It encourages people to connect with friends, break the ice, and embrace the refreshing quality of Coors Light.

Overall, Coors Light's 'Break the Ice' TV spot is a successful and engaging ad that showcases the value of friendship, socialization, and the essential role of refreshing beers like Coors Light in enhancing these experiences.

Coors Light TV commercial - Break the Ice produced for Coors Light was first shown on television on March 11, 2013.