What the Biktarvy TV commercial - Zach: Stereotypes is about.
Biktarvy is an HIV medication, and its TV spot featuring Zach talks about the stereotypes associated with HIV. The ad highlights how HIV is often thought of as a death sentence and how those living with it are automatically labeled as dirty or promiscuous.
The spot begins with Zach sitting on a couch and talking about his HIV status. He shares how he was diagnosed with HIV at a young age and how initially, he believed that he was going to die soon. Zach then stresses the importance of not letting the misconceptions and stereotypes around HIV overpower your life.
He goes on to say that his partner is HIV-negative, and they have a healthy relationship, which further shows how it's possible to live a happy life with HIV. The ad concludes with Zach saying that HIV is just a part of who he is, and he doesn't let it define him.
The Biktarvy TV spot featuring Zach is a courageous move that opens up a much-needed conversation about living with HIV and how people with HIV shouldn't be reduced to stereotypes. It's an uplifting and inspiring ad that highlights the importance of educating people about HIV and how medication like Biktarvy can help people living with HIV to live fulfilling lives.
Biktarvy TV commercial - Zach: Stereotypes produced for
Biktarvy
was first shown on television on September 7, 2020.
Frequently Asked Questions about biktarvy tv spot, 'zach: stereotypes'
by Drugs.com
They are Dimitri Moise, D'Eva Longoria, Zach [surname withheld], Nakeisa Jackson (Nikki), and Hugo [surname withheld]. The commercial was filmed at various locations including New York, Chicago, Atlanta, Cape May, and San Antonio.
5 at $65.87, despite growing sales of its HIV medicine, Biktarvy (bictegravir, emtricitabine and tenofovir alafenamide), and what CEO Daniel O'Day called "a sense of urgency" around further business development.
by Drugs.com
The actors that feature in the Descovy commercial “Prep Up”, released on January 27, 2020, are Christopher Rivas, Hailie Sahar, Vladimir Versailles, Trevor La Paglia, and Michael Cory Davis. Christopher Rivas (plays the poet) has been acting since 5th grade.
Biktarvy is a new, highly active INSTI with both a high barrier to resistance and few drug - drug interactions. These advantages have allowed Biktarvy to quickly become a regimen of choice among HIV health care providers. Are Two Antibiotics Better Than One?
Long-term viral suppression
Both 3-year and 5-year clinical study timepoints showed that most adults new to treatment taking BIKTARVY every day reached and stayed undetectable. Undetectable is when the amount of virus in your blood is below the level that can be measured in a lab test (less than 50 copies/mL).
by Drugs.com
They are Jovon [surname withheld], Ann Edwards, and Armando [surname withheld]. Jovon [surname withheld] (with a long beard) is a young Black man and HIV patient who switched to Dovato. Jovon is not a commercial actor but was compensated by Viiv Healthcare for his role in the commercial.
4. Are any of the actors living with HIV in real life? Yes, Chris Mears, the main actor in the Dovato commercial, is living with HIV in real life. His personal experience with the condition allows him to authentically portray the challenges and triumphs faced by those living with HIV.
Counterfeit versions of HIV meds - mostly of Biktarvy and Descovy - worth over $250 million were sold in the United States during the past two years, alleges Gilead Sciences, which manufactures the drugs and has sued the illegal distributors.
Biktarvy is a complete HIV-1 treatment that combines three powerful medicines to form the smallest 3-drug, integrase strand transfer inhibitor (INSTI)-based single-tablet regimen (STR) available, offering simple once-daily dosing with or without food, with a limited drug interaction potential and a high barrier to ...
Ann Edwards
Ann Edwards (old lady/grandma) contacted Viiv directly and offered to be part of the brand's marketing. As a 75-year-old heterosexual white woman who has been living with HIV since 1998, she didn't fit the profile of a typical person living with HIV, which was her point of volunteering for the TV commercial.
Michael Cory Davis plays the doctor in the advertisement. Michael is of Jamaican descent and is best know for his roles in short films such as The Call and Let's Talk, the action film Raptor Island, and his recurring role as a fashion stylist on the daytime soap opera The Bold and the Beautiful. Descovy Ispot TV.
In the clip, Thomas Rhett and a friend (played by a Nashville area actor) play a little “either/or.” TR questions his buddy which he likes better: Fritos or chips? Backroads or highways? College or pro football? And all along, they're doing things that fit naturally in TR's everyday life.