Kumon is a well-known education company that was founded by Toru Kumon in 1958 in Japan. The company operates in over 50 countries worldwide, offering personalized, supplementary learning programs in...
The Kumon TV spot titled 'Disrupted Learning: This Fall: Save $50' showcases how Kumon has adapted its teaching methods to help kids learn even during challenging times. The commercial starts on a somber note, with a voiceover saying, "education has changed, but our children's needs haven't."
The scene then shifts to show parents and children adapting to the new normal, with kids working on homework and virtual classes. The voiceover continues, "Kumon has always been there for your child, and we still are, no matter what." The commercial then shows how Kumon's personalized study plans can help your child learn better, even if they are studying from home.
What's interesting about the Kumon TV spot is that it maintains a positive tone throughout, despite acknowledging the challenging times we are facing. It showcases how Kumon is continuing to provide high-quality education to children even during a pandemic.
Towards the end of the commercial, there's a special offer for parents who are interested in enrolling their children in Kumon's programs. The ad encourages parents to enroll their kids in the fall by offering a $50 discount.
Overall, the Kumon TV spot 'Disrupted Learning: This Fall: Save $50' is an excellent example of how a brand can remain relevant and adapt its message during challenging times. It effectively communicates how Kumon can help kids continue learning, even if they cannot attend school in-person.
Kumon TV commercial - Disrupted Learning: This Fall: Save $50 produced for Kumon was first shown on television on May 20, 2021.
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