What the US Open TV commercial - Built to Connect Us is about.

The US Open is one of the most prestigious tennis tournaments in the world, and every year, fans eagerly wait for the new TV spot that captures the essence of the event and sets the tone for the upcoming games. In 2023, the US Open TV Spot aims to bring people together and celebrate the power of human connection.

Titled 'Built to Connect Us', the television ad starts with a shot of the Flushing Meadows-Corona Park Stadium, the site of the US Open tournament, and slowly pans out to reveal different people from various walks of life. The ad features a diverse cast of characters, including young and old players, coaches, and fans, all united by their love for tennis and the game's ability to connect people from around the world.

The TV spot showcases different tennis players, both amateurs and professionals, practicing on the court, and the viewers see them making meaningful connections with their peers, coaches, and the audience. Through these glimpses, the viewers understand that the US Open is not just about competition or winning but also a celebration of human connection and sportsmanship.

The ad's soundtrack is 'We Built This City' by Starship, which adds to the commercial's uplifting and energetic appeals, urging people to come together to celebrate the sport they love. The scene cuts to the tagline 'Built to Connect Us,' reinforcing the ad's central message about the unifying power of tennis.

Overall, the US Open TV Spot, 'Built to Connect Us,' is a powerful reminder of the values that make the tournament one of the world's most significant sporting events. It highlights tennis's ability to bring people from around the world together and reminds viewers of the sense of community that grows out of the shared love of the sport.

US Open TV commercial - Built to Connect Us produced for US Open (Tennis) was first shown on television on August 17, 2020.