actress Anna Breacon Ferrero Rocher turns to soap star <BR>for new ad campaign The TV work, featuring Emmerdale actress Anna Breacon, runs alongside three poster executions.

The company is currently run by Giovanni Ferrero, grandson of Pietro and son of Michele Ferrero.

Initially sold in Europe, Ferrero Rocher® soon became the favorite boxed chocolate for millions of people around the world. Today, it is the world leader in its category and is sold in 140 countries across five continents.

Founded in 1946 in Alba, a picturesque town in the north of Italy, by brothers Pietro and Giovanni Ferrero, the Ferrero Group is now one of the world's largest sweet-packaged food companies with more than 35 much-loved brands such as Kinder, Nutella, Ferrero Rocher, and Tic Tac, sold in more than 170 countries.

Ferrero Rocher is halal and permissible to consume when produced in Canada, US, Germany & Italy.

A unique taste experience of contrasting layers: a whole crunchy hazelnut in the heart, a delicious creamy hazelnut filling, a crisp wafer shell covered with chocolate and gently roasted hazelnut pieces.

Founded in 1946 in Alba, a picturesque town in the north of Italy, by brothers Pietro and Giovanni Ferrero, the Ferrero Group is now one of the world's largest sweet-packaged food companies with more than 35 much-loved brands such as Kinder, Nutella, Ferrero Rocher, and Tic Tac, sold in more than 170 countries.

The single most important reason for Ferrero's success ever since its inception is the quality of its products. But Ferrero isn't just about the products; it is about the stand-alone brands – Nutella, Kinder, Tic Tac, and Ferrero Rocher that are renowned worldwide.

After World War II, cocoa was extremely scarce. Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution, creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The ancestor of Nutella® was born.

Today, the chocolate continues to be many things: an Eid or Diwali gift, a status symbol, a comfort treat. Part of what made Ferrero Rocher so successful among South Asians was that it exuded luxury but was attainable for new immigrants.

Popular chocolate bars are mostly halal, especially those with ingredients limited to cocoa mass, cocoa solids, and cocoa butter. Some additives, however, can make them haram or unlawful. These include alcoholic fillings and artificial coloring.

Today, the chocolate continues to be many things: an Eid or Diwali gift, a status symbol, a comfort treat. Part of what made Ferrero Rocher so successful among South Asians was that it exuded luxury but was attainable for new immigrants. That connotation, however, is slowly but surely changing.