Twix is a popular chocolate bar that is manufactured and marketed by Mars, Inc. The candy bar consists of a biscuit base that is topped with a layer of caramel and covered in chocolate. Twix was first...
The Twix TV Spot called "It's Time to Decide: Mortician" is a clever and humorous commercial that features a mortician who struggles to make a decision between the two delicious flavors of Twix bars. In the commercial, the mortician is shown embalming a body, while secretly snacking on a Twix bar. The audience can see that he's torn between the two flavors - the rich chocolate and the buttery caramel.
As he ponders which flavor to choose, two versions of himself – one dressed in white and the other in black – emerge from the embalming room's door. One twin advocates for left TWIX while the other argues passionately for the right TWIX only. The twins start a hilarious battle of wits, trying to convince the mortician which side to pick.
The commercial is brilliantly lit and uses a lot of contrasting shades of light to emphasize the gold and brown hues of the two Twix bars. The use of humor throughout the spot makes it very memorable and enjoyable to watch.
Ultimately, the mortician decides he cannot choose between the two flavors, and instead chooses to eat both, resolving the conflict between the two twins.
The Twix TV Spot is an excellent example of how to create a product advertisement that is both funny and entertaining while still promoting the product in question. The "It's Time to Decide: Mortician" commercial was incredibly effective in achieving its goal of making viewers crave Twix bars while providing them with a good laugh.
Twix TV commercial - It’s Time to Deside: Mortician produced for Twix was first shown on television on March 19, 2017.
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