What the Vroom.com TV commercial - Blindfold is about.

The Vroom.com TV spot, titled 'Blindfold', is a thought-provoking advertisement that encourages viewers to rethink the car buying process. The commercial showcases several individuals who are blindfolded, and with their senses heightened, they are led to a traditional car dealership.

As they arrive, the blindfolds are removed, revealing a typical dealership atmosphere. The customers are taken aback by the loud and chaotic environment, where pushy salespeople inundate them with offers they don't need.

Suddenly, the scene shifts, and the customers are transported to a serene pastoral setting - a tranquil scene that represents Vroom's innovative and refreshing take on car buying. The customers are given an opportunity to browse through a fleet of pre-owned cars at leisure, away from the pushy sales tactics found at traditional dealerships.

Vroom's approach is a modern, hassle-free way of purchasing a car, which cuts out the strenuous negotiations often associated with car shopping. The commercial ends with the tagline, "Buy a car without the bull."

In conclusion, the Vroom.com TV Spot, 'Blindfold' uses a creative and imaginative approach to depict Vroom’s modern approach to car buying, marketing with humor and emphasis on the customers' ease and satisfaction.

Vroom.com TV commercial - Blindfold produced for Vroom.com was first shown on television on January 1, 2021.