"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson.

Featuring Wayne Gretzky, Jim Everett, and Kirk Gibson all paying homage to Bo, the spot concludes with Bo Diddley, a rock-and-roll legend in his own right, who, though unknown at the time to Pearlman (and likely any viewer under the age of 25), wisely ushers in the spot's kicker after listening to Jackson try, wail, ...

Jackson lettered in all three sports at Auburn, but he made his biggest impact on the football field, where he was twice named a consensus All-American running back (1983 and 1985) and won the 1985 Heisman Trophy after rushing for 1,786 yards and 17 touchdowns.

Wieden+Kennedy Wieden+Kennedy (W+K; /ˈwaɪdən-/ earlier styled Wieden & Kennedy) is an American independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world. U.S.

Dan Wieden Dan Wieden at an award show in 2011. Wieden was widely known for his innovative and hugely successful marketing campaigns for companies like Old Spice, Procter and Gamble, and Coca Cola. But his biggest claim to fame came in 1988, when he created a slogan for his newly formed advertising firm's first client: Nike.

The ultimate two-sport star, Jackson split time between the Raiders and Major League Baseball's Kansas City Royals. In the NFL, he played in 38 games with 23 starts and gained 2,782 yards with 16 TDs and caught 40 passes for 352 yards and 2 scores.

For a brief period between 1987 and 1990, Bo Jackson was as larger-than-life and exciting a player as the NFL had ever seen. Among the best athletes ever to play in the NFL, Jackson was big, strong, and blazing fast – and he also was a Major League Baseball All-Star.

There are various marketing and PR strategies that make Nike ads effective; however, it is their combination approach that allows them to capture a wide audience and maintain a positive brand reputation. Nike is recognized for their personable, sincere and heartfelt messages.

Nike's marketing tactic leverages the four Ps - product, price, promotion, and place. While these elements are fundamental in every marketing strategy, Nike understands how to gain an advantage. The brand uses a good combination of these components to lure more potential leads.

Nike's promotion strategy is focused on creating strong, emotional connections with their customers through advertising, sponsorships, and events. They use a variety of marketing channels, such as television, social media, and influencer marketing, to reach their target audience and build brand awareness.

What is Nike's marketing strategy? Nike's marketing tactic leverages the four Ps - product, price, promotion, and place. While these elements are fundamental in every marketing strategy, Nike understands how to gain an advantage. The brand uses a good combination of these components to lure more potential leads.

Jackson lettered in all three sports at Auburn, but he made his biggest impact on the football field, where he was twice named a consensus All-American running back (1983 and 1985) and won the 1985 Heisman Trophy after rushing for 1,786 yards and 17 touchdowns.