Babbel, the language-learning app, has released a new TV spot called 'Learning Spanish.' The ad features a man and a woman sitting at a table, both with their laptops open. The woman is typing away, while the man seems to be struggling with his Spanish lesson. He looks over at the woman, asking for help in English, but she replies in Spanish, clearly frustrated.
The scene then cuts to the man walking around the city, trying to practice his Spanish with the locals. However, he fails miserably, stumbling over his words and getting confused looks in return. He returns home, dejected, but decides to give Babbel a try.
Cut to a montage of the man using Babbel to learn Spanish, focusing on key phrases and vocabulary. He is shown practicing his new skills in various settings, including at a restaurant, a soccer game, and with a group of friends. He is now confident and fluent, able to hold conversations easily.
The ad ends with the man and the woman sitting at the same table again. The woman asks him a question in Spanish, and the man replies in kind, impressing her with his newly acquired skills. The tagline then appears: "Learn a new language and connect with the world on Babbel."
Overall, the Babbel TV spot is a clever and relatable way to showcase the app's language-learning capabilities. It highlights the struggle of learning a new language, but also the sense of accomplishment and fulfillment that comes with mastering it. The ad also emphasizes the practical benefits of language learning, such as being able to communicate with others and experience different cultures.
Babbel TV commercial - Learning Spanish produced for Babbel was first shown on television on March 11, 2020.
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