OurTime.com is an online dating website designed exclusively for the over-50 crowd, claiming to be the largest dating community for that demographic. The site is operated by one of the largest online...
OurTime.com is an online dating community specifically created to provide an exclusive platform for mature singles who are looking for love, companionship, or friendship in their golden years. The site's TV spot, 'Having Trouble?', seeks to target this demographic by highlighting some of the challenges experienced by senior singles when it comes to finding compatible partners.
The commercial begins with an older man sitting in front of a computer in what appears to be his living room. The man looks frustrated and confused as he tries to navigate his way around a dating website. He mutters under his breath, "Having trouble?".
As the camera pans out, we see that the man is not alone in his troubles. An elderly lady is shown also trying to work her way through the complicated online dating process, clicking on buttons, shaking her head, and sighing in annoyance.
The ad then goes on to assure the viewers that they don't have to struggle alone. OurTime.com is presented as the solution to their dating woes, offering a user-friendly platform that caters to the specific needs of older singles looking to meet like-minded partners.
Through a series of testimonials from satisfied users, the commercial showcases the site's effectiveness in helping senior singles connect and find meaningful relationships.
The TV spot ends with the slogan, "OurTime.com for when life begins at 50", a nod to the popular saying that emphasizes the joys and opportunities that come with aging.
Overall, the 'Having Trouble?' TV spot effectively captures the challenges that senior singles face in the dating world and offers a compelling solution through OurTime.com. The ad emphasizes a sense of community and brings attention to the unique needs of older singles who are looking for love later in life.
OurTime.com TV commercial - Having Trouble? produced for OurTime.com was first shown on television on September 13, 2021.
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