Malibu (/məˈliːbuː/, local pronunciation: [məˈlibu]) is a coconut flavored liqueur, made with Caribbean rum, and having an alcohol content by volume of 21.0 % (42 proof). As of 2017 the Malibu brand is owned by Pernod Ricard, who calls it a "flavored rum", where this designation is allowed by local laws.

One of the world's leading flavoured spirits, Malibu is the refreshing taste of summer. Made with Caribbean rum that is produced in a distillery on a beach in Barbados, the original coconut-flavoured rum is a staple in iconic cocktails such as piña coladas and daiquiris.

Malibu is neither strong nor technically “rum” - in fact, it's correctly classified as a coconut-flavored liqueur. This is because, while rum must have an alcohol content of 40% or higher, Malibu has a much gentler ABV rating of 21%.

Pernod Ricard Malibu was created in the 1980s and although it is owned by Pernod Ricard, the name The Twelve Island Shipping Company that's on the bottle was responsible for the early distribution of Malibu in the dozen islands of the lower Antilles. Malibu is made by the West Indies Rum Distillery Ltd in the Caribbean (Barbados).

Malibu's Claim To Fame Malibu is most famous for its beaches and myriad outdoor activities. Hiking trails are also just a few minutes away. This is one of the few destinations where residents are able to enjoy going to the beach and hiking in the mountains without needing to travel great distances to do so.

Nothing beats an original

Origins of 'Malibu' Some anthropologists argue the word 'Malibu' is a combination of Native American words mali + wu, which mean “where the mountains meet the sea” and the Chumash composite word Humaliwo, which means "the surf sounds loudly."

Malibu campaign to target 18-24 year olds.

Rum does not get you more drunk than vodka. It's the amount of alcohol you consume in a given period of time, not the spirit per se that determines how drunk you get. For example a shot of vodka or rum (1.5 oz) will obviously enter the bloodstream faster than a cocktail sipped slowly.

40% Rum. Rum, a distilled drink made from fermented sugarcane or molasses, has a typical alcohol concentration of 40% ABV. Some rum is “overproof,” meaning that it has alcohol concentration of at least 57.5% ABV.

They chose the name Malibu because they thought it had a good vibe and “sounds like warmth”. The trio decided to sell the product in white bottles, but they couldn't source any in the late 70s, so they had to spray paint clear ones instead.

During the 1900s and into the 2000s, Malibu has been a universal symbol of wealth and prestige. Today Malibu is still the same cute beach town located off of the Pacific Coast Highway.