Ideal for conditions between 55 degrees Fahrenheit and below, Under Armour ColdGear helps to keep athletes warm and comfortable so that they can stay outside and continue activity for longer durations.

NBA champion Stephen Curry, WNBA star Kelsey Plum and college athletes usher in a new era for Under Armour's iconic tagline. A 'house' can look like many things to many different people.

Justin Jefferson Under Armour TV Spot, 'Protect This House: The Next Chapter' Featuring Justin Jefferson.

ColdGear styles are also created with performance fabric, but fabric made to keep you "warm, dry, and light" in cold, winter conditions. Both fabrics are made to wick sweat away from your body, and to dry quickly.

UA ColdGear® Cozy Crew As UA says, next-to-skin without the squeeze. I wore this for several runs in the high 30s, low 40s. It's perfect on it's own, but also works well under a jacket for the colder days. The sleeves are designed with thumbholes (which I love) that help keep heat in.

THE ONLY WAY IS THROUGH.

Starring ballet dancer Misty Copeland, long-distance runner Alison Désir, stuntwoman Jessie Graff, sprinter Natasha Hastings, and taekwondo champion Zhang Lanxin, Under Armour's campaign “aims to demonstrate - not simply say - how these athletes are above gender roles, above labels and above conventions,” the company ...

Twenty years later, Protect This House is still a rallying cry that ignites a fire within athletes–it's about believing in yourself, having a sense of pride, and pushing yourself to your limit to accomplish greatness for yourself and your team, both on and off the court.”

Under Armour, Inc. The company's focus on strengthening its brands through enhanced customer connections, effective innovations, better price points and a loyalty program should help it to hold the ground firmly in the current challenging market.

UA ColdGear is a solution that keeps athletes warm with a lightweight fabric that sits next-to-skin, while still keeping the body's core temperature warm, which leads to less distractions and frictional drags on the athlete.

UA ColdGear is a solution that keeps athletes warm with a lightweight fabric that sits next-to-skin, while still keeping the body's core temperature warm, which leads to less distractions and frictional drags on the athlete.

' “As a global innovator and leader in athletic performance apparel, footwear, and accessories, we believe Under Armour has an important role to play in addressing impending challenges facing our society, industry, and planet.