What the Coors Light TV commercial - Avalanche is about.

Coors Light's TV spot, 'Avalanche' featuring Jason Aldean is a high-energy commercial that grabs viewers' attention with its gripping visuals and catchy tune. The ad features country music superstar Jason Aldean as he embarks on a thrilling snowmobile ride through a snowstorm to deliver an ice-cold Coors Light to his friends who are waiting on top of a mountain.

The ad begins with Jason Aldean riding his snowmobile through a forest in the middle of a snowstorm. He pulls up to a clearing where he meets up with his friends who are standing on top of a mountain. They're desperately trying to catch his attention while holding their empty beer cans. As soon as they spot him, they start chanting, "Coors Light, Coors Light".

Jason Aldean quickly reaches into his jacket and pulls out a can of Coors Light. He pops it open and takes a big gulp before tossing it to his friend. The can of beer is shot out of a modified snowmobile in a highly choreographed action sequence that creates a surreal visual appeal.

As the can of beer soars through the air, we see slow-motion shots of it spinning in the air, surrounded by particles of snow. The friends catch the can of beer with excitement and joy, and we hear Aldean's voiceover saying, "When the mountains turn blue, it's as cold as the Rockies."

The ad ends with Aldean and his friends enjoying their Coors Light, surrounded by the stunning snow-covered mountains. He says, "That's how legends are made."

In conclusion, Coors Light's TV spot, 'Avalanche' featuring Jason Aldean is a visually stunning commercial that captures the essence of an adventurous mountain lifestyle, while promoting Coors Light as a beer synonymous with that lifestyle. The ad manages to appeal to viewers through its energetic visuals, captivating music, and the relatable situation of enjoying a beer with friends after a thrilling adventure.

Coors Light TV commercial - Avalanche produced for Coors Light was first shown on television on March 25, 2013.