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GlaxoSmithKline TV commercial - Shingles: Burning Sensation
GlaxoSmithKline

Overview of GlaxoSmithKline (GSK)GlaxoSmithKline (GSK) is a multinational pharmaceutical company headquartered in London, UK. It was formed in 2000 as a result of a merger between Glaxo Wellcome and S...

What the GlaxoSmithKline TV commercial - Shingles: Burning Sensation is about.

GlaxoSmithKline TV commercial - Shingles: Burning Sensation

Title: GlaxoSmithKline TV Spot: 'Shingles: Burning Sensation'

Introduction:In the realm of advertising, captivating commercials play a vital role in capturing the attention of the viewers. GlaxoSmithKline (GSK), a prominent pharmaceutical company, presents a thought-provoking TV spot that dives into the realm of shingles and the distressing burning sensation it can cause. This advertisement serves as both an educational tool and a call to action, urging individuals to take preventative measures against this painful condition. Let's explore the key elements of this impactful commercial.

Synopsis:The TV spot commences with a visually striking scene, setting the stage for the narrative. The camera focuses on a serene, picturesque setting – a cozy house situated amidst a lush green landscape. The tranquil atmosphere contrasts with the underlying theme that is about to unfold.

As the camera zooms in on the face of a middle-aged woman, a pensive expression reveals the discomfort and pain she experiences due to shingles. The woman's facial expressions subtly convey the burning sensation associated with this ailment, making an emotional connection with the viewers.

The narrative then takes us on an enlightening journey, as we witness the woman's hardships, both physical and emotional, caused by shingles. The ad portrays her daily struggles, such as attempting to perform simple chores, navigate social situations, and manage the effects of the burning sensation. These relatable scenes evoke empathy within the audience, emphasizing the impact shingles can have on one's quality of life.

As the ad progresses, we are introduced to a voice-over from a professional narrator. Their calm and authoritative voice reassures the audience while providing essential information about shingles, its symptoms, and potential long-term effects. This narration acts as a bridge, connecting the viewer's experience with comprehensive knowledge about the condition.

The scene transitions into a close-up shot of a GSK pharmacist, who appears knowledgeable and caring. They explain the availability of a vaccine that can help prevent shingles and the intense burning sensation it causes. The pharmacist stresses the importance of proactive measures and speaks confidently about the effectiveness of GSK's vaccine.

The concluding scene presents a heartfelt reunion, where the woman is seen embracing her family with a newfound sense of relief and joy. This scene focuses on hope and recovery, illustrating the possibility of reclaiming a fulfilling life after the debilitating effects of shingles.

Throughout the TV spot, captivating visuals, emotional storytelling, and an informative narrative combine to create an impactful and memorable advertisement. The overall objective is to raise awareness

GlaxoSmithKline TV commercial - Shingles: Burning Sensation produced for GlaxoSmithKline was first shown on television on August 7, 2022.

Frequently Asked Questions about glaxosmithkline tv spot, 'shingles: burning sensation'

The campaign film evocatively captures the agonising pain caused by shingles and its debilitating impact on the people living with it. It gives an important message that it is possible to protect ageing adults against this pain through vaccination. Shingles is caused by the same virus that causes chickenpox.

GSK wanted to sound the alarm about shingles, so they built a campaign around one of the most notable aspects of the disease: chicken pox. Everyone who has had chicken pox (99% of those over the age of 50) carries the varicella-zoster virus inside them.

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the Veeva 2019 Commercial and Medical Summit, Europe.

Summary. GlaxoSmithKline spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats.

SHINGRIX® (herpes zoster vaccine, recombinant, adjuvanted) will replace ZOSTAVAX® (zoster vaccine live) for the whole shingles programme. SHINGRIX® will require a two-dose schedule for all cohorts. The dosing interval will differ for severely immunosuppressed and immunocompetent patients.

The term "shingles" comes from the Latin word "cingulum," which means belt or girdle; this is because the rash usually appears in a band or belt-like pattern. Shingles can affect people of all ages. It is particularly common in adults over age 50 years.

A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

We apply our strengths and take action in the areas that can most positively impact patients, society and our people over the long-term. This includes pricing and access, sustainability, global health and health security, diversity, equity and inclusion, product governance and operating standards.

Our vaccines portfolio is the broadest in the industry, helping protect people from meningitis, shingles, flu, polio, measles and many more. Today, one and a half million doses of our vaccines are administered daily, and around 40% of the world's children receive a GSK jab each year.

CDC recommends Shingrix as the preferred vaccine, over Zostavax, to prevent shingles and the complications from the disease. Shingrix provides stronger protection against shingles compared to Zostavax.

Indication: SHINGRIX is a vaccine indicated for prevention of herpes zoster (shingles) in adults aged 50 years and older. SHINGRIX is not indicated for prevention of primary varicella infection (chickenpox).

Shingles may cause skin sensitivity ranging from mild itching to severe pain along with burning, tingling, or numbness. A rash with fluid-filled blisters nearly always appears on just one side of the body or face. The rash usually lasts for 7 to 10 days.

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GlaxoSmithKline TV commercial - Shingles: Burning Sensation
Razorfish

Razorfish is a global digital agency based in the United States that focuses on delivering innovative technology solutions to help brands grow their business. Established in 1995, Razorfish has grown...

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