What the Ladder Financial Inc. TV commercial - Life Insurance So Good, It’ll Croc Your World is about.
In the latest TV spot from Ladder Financial Inc., the company has come up with an inventive and thrilling way to advertise their life insurance product. Titled 'Life Insurance So Good, It'll Croc Your World,' this television commercial offers viewers a funny and unexpected take on life insurance.
The advertisement opens with a man walking along the banks of a river, looking visibly nervous. We hear a voiceover telling us that life is unpredictable; you never know what's around the corner. Suddenly, a huge crocodile jumps out of the water and begins to chase the man, causing him to scream and run for his life.
Just when it seems like the crocodile is about to catch him, the man pulls out his phone and taps on the Ladder Financial Inc. app. With a few swift swipes, he purchases a life insurance policy from Ladder Financial Inc. and is instantly covered. The crocodile, seemingly intimidated by the sudden appearance of Ladder Financial, scurries back into the water.
The advertisement ends by revealing the tagline, 'Life Insurance So Good, It'll Croc Your World', and encouraging viewers to visit Ladder Financial Inc.'s website for more information.
Overall, the TV spot is a brilliant piece of advertising that manages to be both funny and effective. By using humor to catch viewers' attention, Ladder Financial Inc. has successfully differentiated itself from other insurance providers and has managed to make its life insurance product seem exciting and essential. Whether you're worried about crocodiles or the uncertainties of life, Ladder Financial Inc. promises to be your perfect life insurance partner.
Ladder Financial Inc. TV commercial - Life Insurance So Good, It’ll Croc Your World produced for
Ladder Financial Inc.
was first shown on television on April 13, 2022.
Frequently Asked Questions about ladder financial inc. tv spot, 'life insurance so good, it’ll croc your world'
Ladder Life Overview
Ladder allows policyholders to adjust (or “ladder”) their coverage up or down at any time, with no penalty for doing so and no limit on how often you can adjust your benefits.
Additionally, note that Ladder does not underwrite its own life insurance policies. Instead, they are issued by Fidelity Security Life Insurance Company, Amica Life Insurance and Allianz Life Insurance Company, all of which have high financial strength ratings with AM Best.
Founded in 2015, Ladder sells term life insurance online, with a fully digital application process. The company operates in all states and the District of Columbia, and offers a generous amount of coverage without a medical exam.
The companies that underwrite Ladder Life's policies (including Allianz Life Insurance Company of New York and the Fidelity Security Life Insurance Company) have A and A+ financial strength ratings, respectively, from credit rating agency AM Best.
Injuries associated with ladder/stepladder hazards
Disability – Organ damage and spine/neck injuries from falls. Falling objects can also result in serious head injuries, which could cause brain damage. Serious injuries – Falls can result in bone fractures, which can be multiple, and cause ligament/tendon damage.
The companies that underwrite Ladder Life's policies (including Allianz Life Insurance Company of New York and the Fidelity Security Life Insurance Company) have A and A+ financial strength ratings, respectively, from credit rating agency AM Best.
Jamie Hale
Jamie Hale is the CEO and Co-Founder of Ladder, the award-winning life insurtech helping more people get covered in an instant, easy, and affordable way.
By net premiums written
Rank | Company | Country |
---|
1 | UnitedHealth Group | United States |
2 | Ping An Insurance | China |
3 | China Life Insurance | China |
4 | Centene Corporation | United States |
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While that's still true for traditional policies, a string of insurers now offer instant life insurance. Sometimes known as “fast life insurance,” these are policies you can apply for online and often get a decision on within minutes.
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