What the Ladder Financial TV commercial - Life Insurance So Good You Might Wish You Didnt Have It is about.
Ladder Financial's TV spot, titled 'Life Insurance So Good You Might Wish You Didn't Have It', is a quirky and attention-grabbing advertisement that defies expectations. Rather than selling the idea of life insurance as a necessary precaution, the commercial leans into the idea that no one wants to think about their own mortality and flips it on its head.
The spot begins in classic infomercial style, with a bright and cheery host extolling the virtues of Ladder's life insurance policies. However, as he lists all the benefits - from peace of mind to financial security for loved ones - the tone shifts. Suddenly, the host pauses and admits that all these perks are actually making him a little envious. He quips that the idea of having someone else pay off his debts and take care of his loved ones sounds pretty good, especially if he didn't have to die to make it happen.
From there, the commercial takes on an almost satirical tone, poking fun at the idea that anyone could actually enjoy having life insurance. It features vignettes of people living their best lives, from a young couple travelling the world to an elderly woman indulging in desserts, all while the voiceover emphasizes that while you might not want life insurance, you'll be glad you have it.
Overall, the Ladder Financial TV spot is a clever and unexpected take on life insurance, using humor to make a topic that many find uncomfortable more palatable. Its tagline, 'Life insurance so good you might wish you didn't have it', is both memorable and effective at driving home the brand's message.
Ladder Financial TV commercial - Life Insurance So Good You Might Wish You Didnt Have It produced for
Ladder Financial Inc.
was first shown on television on October 12, 2021.
Frequently Asked Questions about ladder financial tv spot, 'life insurance so good you might wish you didn't have it'
While some people might be concerned about the lack of in-person interaction and physical locations, Ladder Life has positive customer satisfaction reviews on Trustpilot and on Google. In addition, its underwriting companies earned A and A+ AM Best financial strength ratings.
Ladder does not offer permanent life insurance coverage such as whole life insurance. Ladder does not offer riders. A standard rider like an accelerated death benefit is not available. Renewal is only offered for 5 years after the initial level term length ends.
Ladder Insurance Services, LLC (CA license # 0K22568; AR license # 3000140372) offers term life insurance policies: (i) in California, on behalf of its affiliate, Ladder Life Insurance Company, Menlo Park, CA (policy form # P-LL100CA); (ii) in New York, on behalf of Allianz Life Insurance Company of New York, New York, ...
What kind of insurance is Ladder? Ladder writes term life insurance policies for customers nationwide between the ages of 20 and 60. Policies are available in increments of 10, 15, 20, 25 and 30-year terms.
If you have a permanent life insurance policy, then yes, you can take cash out before your death. There are three main ways to do this. First, you can take out a loan against your policy (repaying it is optional).
One way to make money with life insurance is to sell it as an investment. Another way is to use it as a retirement vehicle. Finally, life insurance can also pay for final expenses and estate taxes.
Ladder offers flexible term life insurance, the simplest and typically most affordable type of life insurance. It provides a lump sum benefit to your beneficiary if you pass away during a certain period of time, called the “term.” Depending on your age, the term can be 10, 15, 20, 25, or 30 years.
lifelong
Permanent life insurance policies provide lifelong coverage -- even if you live to 100, the policy will pay a benefit as long as premiums are paid. Permanent policies have another important feature : they build cash value.
Jamie Hale
Jamie Hale is the CEO and Co-Founder of Ladder, the award-winning life insurtech helping more people get covered in an instant, easy, and affordable way.
The biggest disadvantage is that you have to pay monthly or annual premiums for this benefit. The pros of having life insurance outweigh the cons for most people with financial responsibilities such as mortgage payments, children, or other debt.
Jamie Hale
Jamie Hale is the CEO and Co-Founder of Ladder, the award-winning life insurtech helping more people get covered in an instant, easy, and affordable way.
However, according to the Life Insurance Settlement Association. That means if your policy has a $100,000 benefit, you might receive $20,000 from selling it. Life settlement companies base their offers on many of the same factors life insurance companies use to determine your premiums.