What the Grammarly TV commercial - Add Confidence is about.

Title: Grammarly TV Spot - 'Add Confidence'

[Opening scene]The camera pans over a bustling coffee shop, filled with people engrossed in their laptops, typing away. Soft, uplifting music plays in the background.

[Narrator]In a world where the written word has never been more important, Grammarly presents a powerful message: 'Add Confidence.'

[Visual transition]The scene transitions to a close-up shot of a young woman, Maya, sitting at a table with her laptop. She appears uncertain and hesitant as she contemplates her writing.

[Narrator]Maya struggled with expressing herself through writing. Doubt would often creep in, leaving her questioning every word, every sentence.

[Visual transition]The camera pans over Maya's shoulder, revealing the Grammarly app open on her laptop screen, with suggestions popping up in real-time.

[Narrator]But one day, Maya discovered Grammarly. A writing partner that had her back, offering more than just spellcheck and grammar corrections.

[Visual transition]Maya highlights a sentence and clicks on the Grammarly suggestion, and a burst of confidence washes over her. The uncertainty fades away.

[Narrator]With Grammarly's guidance, Maya's writing transformed. Her voice became stronger, her thoughts clearer, and her message more impactful. [Visual transition]The scene shifts to a montage of Maya confidently presenting her work to a captivated audience, receiving applause and praise.

[Narrator]Grammarly's sophisticated algorithms analyze context, tone, and intent to provide invaluable suggestions that enhance the quality of your writing.

[Visual transition]Maya closes her laptop, a confident smile on her face, knowing she can tackle any writing challenge that comes her way.

[Narrator]With Grammarly, you too can add confidence to your writing. Connect with your audience, express your thoughts, and let your ideas flourish.

[Closing scene]The camera zooms out, revealing the Grammarly logo on Maya's laptop, with the tagline: "Add Confidence with Grammarly."

[Closing message]Grammarly - Your writing assistant for clarity, impact, and confidence.

[End]

Grammarly TV commercial - Add Confidence produced for Grammarly was first shown on television on February 7, 2022.