Amica Mutual Insurance Company is a renowned insurance provider that has been in operation for over a century. Established in 1907, Amica has built a reputation for its exceptional customer service, r...
The Amica Mutual Insurance Company TV spot titled 'Standards' is a powerful and emotional advertisement that highlights the company's commitment to putting their customers first. The ad begins with a scene of a young boy getting ready to ride his bike for the first time, while his father supervises. The father encourages his son to take his time and reminds him that he will always be there to support him.
As the ad progresses, it becomes clear that the father is not there only for his son, but for all customers of Amica Mutual Insurance Company. The ad features various scenes of Amica employees going above and beyond to help their clients during times of crisis. From a customer service representative assuring a policyholder that her claim will be handled with care to an adjuster assessing damage to a client's home after a flood, the ad shows that Amica has high standards when it comes to customer service.
The narrator's voiceover emphasizes the importance of this commitment to customers, saying, "It's not just a goal, but a way of life" for Amica. The ad ends with the father and son from the opening scene riding their bikes together, highlighting the company's goal of protecting what matters most to its customers.
Overall, the 'Standards' TV spot is an effective way of showcasing the dedication and care that Amica Mutual Insurance Company puts into serving its clients. It's no wonder that the company has earned numerous accolades for customer service and satisfaction. The ad shows that Amica isn't just selling insurance policies, but they are building relationships with their customers, making a difference in their lives when they need it most.
Amica Mutual Insurance Company TV commercial - Standards produced for Amica Mutual Insurance Company was first shown on television on June 15, 2014.
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