BetterHelp is an online counseling and mental health platform that provides secure, affordable, and accessible therapy to individuals facing a variety of mental health challenges. Founded in 2013, the...
BetterHelp is an online therapy platform that offers mental health counseling sessions via video, phone, or text message chat. The company launched a TV spot called 'Overwhelming Thoughts', aimed at raising awareness of the difficulties people may face in their daily lives, particularly those who struggle with anxiety and depression.
The TV spot begins with a young woman in her bedroom, sitting on her bed and staring out the window, seemingly lost in thought. A voiceover begins, describing the chaotic and overwhelming thoughts that can plague someone who struggles with their mental health. It's a powerful opening that immediately sets the tone and establishes the gravity of the topic.
Throughout the commercial, we see other people in their daily lives - a man at work, a student at school - as they too deal with their own overwhelming thoughts and emotions. The voiceover continues, describing these feelings with empathy and understanding, acknowledging that it can be difficult to reach out for help when you're dealing with mental health issues.
The commercial then transitions to the solution: BetterHelp. We see the young woman from the beginning of the spot, this time talking to a licensed therapist via video call. The voiceover reassures viewers that it's okay to ask for help and that BetterHelp provides accessible, affordable, and confidential therapy - no matter what you're going through.
The BetterHelp TV spot is an important message for anyone who struggles with their mental health. It's a reminder that we're not alone in our struggles and that there are resources available to help us through difficult times. By taking a compassionate and understanding approach, BetterHelp effectively communicates that therapy is a viable option for those seeking help and support.
BetterHelp TV commercial - Overwhelming Thoughts produced for BetterHelp was first shown on television on January 28, 2019.
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