Wealthfront is a financial technology company that offers a range of investment and financial planning services. It was founded in 2008 and is headquartered in Palo Alto, California. The company aims...
Wealthfront, a popular investment company, released a hilarious TV spot titled 'Bro Yoga Class' that captures the essence of their brand in a hilarious way. In the ad, a group of men dressed in stereotypical gym clothes gather in a yoga studio, along with their bearded bro yoga instructor.
The spot starts with the instructor introducing himself to the group of men, who are all there to learn yoga and gain some peace of mind. However, as soon as the instructor starts guiding them through the exercises, the men's competitive natures take over.
Each man starts trying to one-up the other with more difficult poses and flashy moves, ultimately leading to complete chaos in the studio. But amidst all the chaos, the instructor remains calm and casually mentions how Wealthfront can help them manage their investment portfolios with ease, allowing them to focus on their yoga practice without any added stress.
The ad brilliantly captures the target audience's attention through humor and lightheartedness, whilst still representing the company's core values. It shows that Wealthfront understands the unique characteristics of its audience while still catering to their financial needs. The 'Bro Yoga Class' ad perfectly sums up the brand's mission, which is to enable its customers to grow their wealth without sacrificing the things in life that matter most to them.
Wealthfront TV commercial - Bro Yoga Class produced for Wealthfront was first shown on television on May 31, 2015.
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