Annie's is a popular American food brand that specializes in organic and healthier options for their products. The company was founded in 1989 by Annie Withey, with a mission to provide families with...
Annie's Organic Mac & Cheese TV Spot, titled 'Dancing Cheese and Noodle' features a delightful and playful concept that evokes a sense of fun and enjoyment. The ad aims to showcase the organic ingredients used in the making of Annie's Mac & Cheese while also highlighting the brand's commitment to delivering healthy and tasty snacks to its consumers.
The ad starts with a close-up of a pot filled with boiling water, ready for the addition of the macaroni noodles. As the noodles cook, a package of Annie's Organic Mac & Cheese appears, along with a cartoonish, anthropomorphic cheese character, who starts to dance around the pot of water. The cheese character is soon joined by a noodle character, and both the cheese and the noodle break into a fun and vibrant dance, with the noodles swaying and the cheese spinning around.
In the background, a jolly tune starts to play, contributing to the light-hearted and cheerful atmosphere. The ad displays the different kinds of Annie's Organic Mac & Cheese varieties, which feature a range of flavors that are worth trying. As the music ascends to a crescendo, the noodle character breaks into a solo dance, which puts a smile on the viewer's face.
The ad concludes with the cheese character and the noodle character coming back together and dancing joyfully before the packaging appears on the screen, along with the brand's slogan, "Made with Goodness." The overall message conveyed is that Annie's Organic Mac & Cheese is a delicious, healthy, and organic snack that consumers can enjoy without any feelings of guilt.
In conclusion, the Annie's Organic Mac & Cheese TV Spot, 'Dancing Cheese and Noodle,' effectively communicates the brand's commitment to delivering healthy and tasty snacks to its consumers. With its playful and cheerful concept and upbeat music, the ad manages to appeal to the viewers' emotions and make them associate the product with enjoyment and satisfaction.
Annies Organic Mac & Cheese TV commercial - Dancing Cheese and Noodle produced for Annie's was first shown on television on August 6, 2017.
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