What the Hunter Douglas TV commercial - Passion for Design is about.

Hunter Douglas TV Spot, 'Passion for Design' is a commercial that highlights the company's passion for design and innovation in creating their custom window treatments. The spot starts with a young couple sitting on a couch, looking outside through their windows. The camera then shows up-close shots of Hunter Douglas' various window treatment designs, highlighting the material quality, color options, and motorization capabilities.

As the spot progresses, it showcases how Hunter Douglas' design elements, such as light diffusion, energy efficiency, and UV protection, all combine to provide a comfortable and elegant living space. The commercial continues to emphasize Hunter Douglas' passion for craftsmanship and attention to detail, as the camera pans over the intricate details of their products.

Finally, the couple is shown opening and closing the window treatments with ease, highlighting how Hunter Douglas is designed to work seamlessly with modern technology. The Hunter Douglas TV Spot, 'Passion for Design' concludes with the company's slogan, "The Art of Window Dressing."

Overall, the TV spot successfully communicates Hunter Douglas' expertise in crafting custom window treatments, highlighting their passion for design and innovation. The commercial's cinematic style, in combination with the attention-grabbing shots of their product, reinforces the brand's sophisticated image whilst highlighting the practical benefits of their products.

Hunter Douglas TV commercial - Passion for Design produced for Hunter Douglas was first shown on television on September 11, 2012.