What the Lexus RX TV commercial - To Err Is Human is about.

The Lexus RX TV spot "To Err Is Human" is a powerful and impactful commercial that showcases the innovative safety features of the Lexus RX. The commercial starts with a mother and her son driving down the highway in their Lexus RX. Suddenly, the mother accidentally takes her eyes off the road for a split second, causing the car to swerve from its lane.

As the car veers dangerously close to another vehicle, the Lexus RX's advanced safety features spring into action. The car automatically brakes, preventing a collision, and the lane departure warning system alerts the mother to steer the car back into a safe lane.

The commercial then goes on to highlight how we are all human and make mistakes when driving, but having a car with advanced safety features like the Lexus RX can help prevent accidents and keep us safe on the road.

The use of emotional storytelling and relatable characters makes this commercial compelling to watch. It not only showcases the advanced technology of the Lexus RX but also highlights the importance of driving safely and the impact it can have on our lives and the lives of those around us. Overall, the "To Err Is Human" TV spot is an effective marketing tool that successfully promotes the Lexus RX as a smart and safe choice for drivers.

Lexus RX TV commercial - To Err Is Human produced for Lexus was first shown on television on February 5, 2017.