University of Michigan television commercial 2023

What the University of Michigan TV commercial - Knock Knock Knock: Come Out is about.

The University of Michigan's TV spot titled 'Knock Knock Knock: Come Out' is a powerful and engaging advertisement that showcases the university's commitment to diversity and inclusivity. The ad features the song 'Knock Knock Knock' by Vienna Teng, emphasizing the importance of breaking barriers, reaching out, and welcoming diversity.

The advertisement begins with a series of people knocking on doors, inviting individuals from various walks of life to come out. The diverse cast includes people of different ethnicities, ages, and backgrounds, with an emphasis on celebrating individual differences.

As the people come out, they are welcomed with open arms and embraced by the vibrant and dynamic community of the University of Michigan. The ad goes on to showcase the university's enriching academic and extracurricular offerings, including a diverse range of majors and programs, world-class faculty, and a thriving campus life.

Throughout the ad, the message of unity and acceptance is underscored, with the University of Michigan proudly declaring its commitment to embracing diversity and creating a vibrant and inclusive community.

Overall, the University of Michigan's TV spot is a powerful and uplifting reminder of the importance of embracing diversity and creating an environment that celebrates individual differences. Through its message of inclusivity and community, the advertisement showcases the University of Michigan as a leader in higher education and a welcoming home for all.

University of Michigan TV commercial - Knock Knock Knock: Come Out produced for University of Michigan was first shown on television on February 26, 2023.

Song from commercial University of Michigan TV Spot, 'Knock Knock Knock: Come Out' Song by Vienna Teng

"Level Up" - Vienna Teng"Level Up" is a song by American singer-songwriter Vienna Teng, released in 2013 as part of her album "Aims". The song features a mix of electronic and acoustic elements and has been described as an anthem for personal empowerment and perseverance.

LyricsThe lyrics of "Level Up" encourage the listener to overcome obstacles and take control of their life, with lines like "So come out, you have been waiting long enough, it's time to come on out" and "There will be no sign from above, you'll only hear the knockin' of your own heart". The chorus repeats the phrase "Level up" as a call to action and a reminder to keep moving forward.

Music VideoThe music video for "Level Up" was directed by Ross Ching and premiered on USA Today in December 2013. The video features four different characters facing personal struggles and overcoming them in their own way, with the help of friends and family. Teng herself appears in the video, playing the piano and singing in a white room.

Reception"Level Up" has been well-received by critics and fans alike, with many praising Teng's powerful vocals and the song's uplifting message. The song has been featured in various media, including the TV show "Covert Affairs" and the video game "Rock Band 4".