What the Lyft TV commercial - Nope/Yep is about.

Lyft TV spot, 'Nope/Yep,' is a marketing campaign aimed at promoting the ride-hailing app's efficient, reliable, and affordable service. The commercial features a series of scenarios in which people face dilemmas and are forced to choose between two options, where the answers are either 'nope' or 'yep.'

In the first scene, three people are left standing in the rain by a taxi driver who drives off without them. Another car pulls up, and one of the people asks if it's their ride. The driver responds with one word: yep. The group takes the ride, and the tagline says, "Lyft: it matters how you get there."

The next scene shows a business traveler stuck in traffic. She opens the car door and asks the driver for directions to the airport. The driver responds with "nope" and then adds, "I already have them, and I know the best route." The passenger is relieved and finds comfort in knowing that the driver is taking the best route, helping her save time and avoid missing her flight.

The third scene features two students who are running late for a party. They notice a car with a flashing LYFT sign, and they ask the driver if they can get in. The driver responds with "nope." The students are disappointed until the driver adds, "You can get into my car instead." The driver opens the trunk, and the two students climb in, revealing that the whole scene was just a prank.

The commercial ends with the tagline, "It matters how you get there. Download and ride today," and the Lyft logo appears on the screen.

The commercial cleverly uses humor to emphasize Lyft's superiority over traditional taxi services. By showcasing the human element of the drivers and highlighting the convenience of their service, the commercial encourages viewers to download and use the Lyft app. It's a fun and engaging way to promote a brand while also showcasing the value of ride-hailing services.

Lyft TV commercial - Nope/Yep produced for Lyft was first shown on television on December 16, 2018.