In the U.S., the UFC 291 main card is available via pay-per-view on ESPN+, which also requires a subscription. The PPV price for UFC 291 is $79.99 for current subscribers.

The official end came at 3:23 for the submission victory for Poirier.

UFC 229 Topping the list for most PPV buys was the highly anticipated fight between Khabib Nurmagomedov and Conor McGregor in October 2018 for UFC 229. The two had been jawing at each other since an incident involving Khabib and Artem Lobov, one of Conor's teammates.

$79.99 UFC's PPV events - also called numbered events - are what UFC is all about, and they're exclusive to ESPN+. That means that, on top of your $10.99-a-month subscription, you'll need to pay a whopping $79.99 every time a main card PPV event rolls around.

Max Holloway defeats The Korean Zombie by KO (right hand) at 0:23 of Round 3.

Dustin Poirier and Max Holloway, two of the most humble, classy and popular UFC fighters on the roster, have locked horns twice before. The duo squared off for the first time at UFC 143 and most recently at UFC 236.

The leading PPV attraction, Floyd Mayweather Jr. has generated approximately 24 million buys and $1.6 billion in revenue. Manny Pacquiao, ranked second, has generated approximately 20.1 million buys and $1.2 billion in revenue.

Mayweather's guaranteed disclosed paycheck was $100 million and McGregor's guaranteed disclosed paycheck was $30 million. However, the purse for the two fighters was expected to be substantially higher for each, with Mayweather reportedly earning $280 million from the fight and McGregor earning $130 million.

Typically, there's at least one PPV event per month, with two or three Fight Nights leading up to it. Every Fight Night comes with your ESPN+ subscription, while PPV events cost an additional $79.99 per event.

+ will increase in price from $74.99 this year to $79.99 next year, starting with UFC 283 in January, according to Disney. This is the second year in a row that ESPN and Disney will hike the price of a UFC PPV by $5 (7%) after raising the rate from $69.99 for 2022.

Holloway faced Alexander Volkanovski in a rematch for the UFC Featherweight Championship on July 12 at UFC 251. He lost the fight via split decision.

UFC Fight Night 225 results: Max Holloway retires Chan Sung Jung with crushing third-round knockout “The Korean Zombie” Chan Sung Jung retired after Max Holloway won by knockout in Round 3 of the UFC Fight Night 225 main event.