Cottonelle is a popular American brand of toilet paper, which has been around since 1972. The company is owned by Kimberly-Clark, a global consumer goods company headquartered in Texas. Cottonelle off...
Cottonelle Ultra Comfort's latest TV spot, titled 'Tales From Down There: Romance Novels' is a humorous take on the popular romance novel genre. The ad begins with a woman in a bookstore, browsing through the romance section. She comes across a novel titled 'My Quilted Northern Heart,' and as she starts reading the back cover, the pages of the book come alive, transporting her into a colorful and whimsical world.
The woman finds herself in a grand ballroom, surrounded by chiseled jawlines and fanciful gowns. As she flits from one swoon-worthy encounter to another, she's met with a moment of discomfort that brings her back to reality, and in this case, the realization that she's run out of toilet paper.
Enter Cottonelle Ultra Comfort, with a narrator who suggests that "when you're feeling comfortable and confident down there, you can do anything."
The ad continues with the whimsical romance novel scenes, now featuring images of Cottonelle toilet paper, as the narrator reminds us that "with Cottonelle Ultra Comfort Care, your romantic encounters can be just as delightful."
The ad is a clever and tongue-in-cheek way of promoting Cottonelle Ultra Comfort's toilet paper, while taking a jab at the popular romance novel genre. As always, Cottonelle emphasizes the importance of comfort and confidence, even in the most intimate of moments.
Cottonelle Ultra Comfort TV commercial - Tales From Down There: Romance Novels produced for Cottonelle was first shown on television on March 27, 2023.
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