Not going anywhere for an eternity. I'm not even look at beauty. Moving now in it. When you're really hungry grab the big one next you're a winner.

The company's most popular, and most enduring, advertising campaign has featured the slogan “You're not you when you're hungry” for years, and it's been a phenomenal success.

10 Ad Jingles of the 1970s

• “My bologna has a first name …”
• “Ring around the collar!
• “I am stuck on _____, 'cause _____'s stuck on me.”
• “Like a good neighbor, _____ is there.”
• “_____ is the place with the helpful hardware man.”
• “You deserve a break today.”
• “I'd like to teach the world to sing.”

The Snickers campaign idea was to convince people that they are not themselves when hungry and are not acting as they should in a specific group. The ad solution for this problem is to eat a Snickers bar, ensuring you can be yourself and be part of that group.

Concurrent to becoming candy moguls, Fred and Ethel Mars owned a Tennessee farm, named the Milky Way Farm, that bred racehorses. Some of these horses became regular sweepstakes winners; Ethel's favorite was named Snickers. Alas, the horse died just two months before the couple released their new candy bar.

10 Powerful Examples of Storytelling in Advertising

• “Like Mike”, Gatorade commercial.
• “Double Life”, Playstation commercial.
• "Parisian Love", Google commercial.
• "Find Your Greatness", Nike commercial.
• "Nothing Beats a Londoner", Nike commercial.
• "Everything You Touch", Skittles commercial.
• "Mr.

The world's first television commercial aired on July 1, 1941 during a game between the Brooklyn Dodgers and the Philadelphia Phillies. The ad was for Bulova Watches, a company still in operation today. It lasted for only 10 seconds and aired on a local channel in New York called WNBT.

Snickers' famous marketing campaign was a great way to convince people that they are not themselves when they are hungry and that Snickers can solve that problem.

In fact, the brand's main slogan: “Snickers satisfies” aims to promote that the brand's prime goal is to take care of the customers' hunger, so that they can “handle the things in life that aren't related to hunger at all” (Snickers).

It's named after the Mars first family horse. Mar's wife Ethel had an affinity for one specific horse named Snickers. When he passed away before the release of a new candy bar (hint, hint), Frank decided to name it after the horse, hence the name, Snickers.

Snickers (stylized in all caps) is a chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars, Inc. The annual global sales of Snickers was over $3 billion as of 2012.

Brand storytelling is so important because it helps you evoke emotions within your audience and establish a relationship. Brand storytelling can help you set yourself apart from competitors and ensure you are memorable, which in turn helps to convert your audience to customers.