Overview DIRECTV is an American direct broadcast satellite service provider that has been in operation since 1994. It is currently a subsidiary of AT&T Inc. and offers a range of satellite and stream...
DIRECTV NHL Center Ice is a premium sports package that gives hockey fans access to out-of-market games throughout the season. To promote this service, they aired a TV spot titled 'Home Ice Advantage.'
The ad features a series of hockey players walking through their respective cities, all the while wearing their team jerseys. They pass by different landmarks, including the Las Vegas Strip, the Golden Gate Bridge in San Francisco, and the Space Needle in Seattle. The players all seem at ease in these unfamiliar surroundings because they recognize that they have the "home ice advantage" thanks to DIRECTV NHL Center Ice, which lets them follow their favorite team's games no matter where they are.
As the players walk, they are also shown interacting with locals who are non-hockey fans. The locals seem oblivious to the players' presence, often just passing by without realizing who they are. This emphasizes the idea that, while hockey fans are deeply invested in the game, not everyone else is.
The commercial concludes with a voiceover stating that wherever anyone might be, they can always have their team's home ice advantage with DIRECTV NHL Center Ice. The ad effectively capitalizes on the loyalty and devotion fans feel toward their teams, making it clear that no matter where they are, they can always cheer their team on from the comfort of their homes.
DIRECTV NHL Center Ice TV commercial - Home Ice Advantage produced for DIRECTV was first shown on television on October 16, 2017.
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