What the Poshmark TV commercial - Spark Joy is about.

Poshmark, the popular online marketplace for buying and selling secondhand fashion and accessories, recently released a television commercial called 'Spark Joy' featuring the famous Japanese organizing consultant, Marie Kondo.

In the commercial, Marie Kondo is portrayed as a Poshmark seller who is tidying up her closet and finding joy in letting go of clothes she no longer needs while sharing them with others who might appreciate them. The ad emphasizes the message of decluttering and promoting sustainable fashion.

The concept of 'Spark Joy' is a central theme to Marie Kondo's approach to organizing. She encourages people to hold onto items that bring them joy, and to let go of those that don't. Poshmark's collaboration with Marie Kondo and her philosophy aligns perfectly with the platform's community of secondhand fashion enthusiasts.

The commercial features a catchy and upbeat soundtrack with lyrics that encourage people to declutter their closets and join the Poshmark community. It showcases the ease of using the Poshmark app to sell and buy secondhand clothes, handbags, shoes, and accessories, making it easy for everyone to participate in sustainable fashion.

Overall, the Poshmark 'Spark Joy' TV Spot featuring Marie Kondo is an effective and inspiring advertisement that encourages viewers to declutter their closets, embrace sustainable fashion, and join the Poshmark community.

Poshmark TV commercial - Spark Joy produced for Poshmark was first shown on television on March 22, 2021.