Please don't squeeze the Charmin! Mr. Whipple told his customers: "Please don't squeeze the Charmin!", emphasizing its softness in more than 500 advertisements between 1964 and 1985, and later returning in 1999–2000.

Regardless, Charmin Essentials earns its spot as our best value pick because of its affordability, comfort, and sturdiness.

Appearance. A family of bears with red, blue and tan fur that love potty training and not leaving little pieces behind. Their names are Leonard, Dylan, Amy, Bill and Molly.

"Please don't squeeze the Charmin," words that helped propel the Procter & Gamble toilet paper brand to the top of the heap in 1969.

Ever wondered where the name Charmin came from? An employee at the Hoberg Paper Company in Green Bay, Wisconsin, once described their toilet paper as “charming” and boom just like that Charmin was born. The design reflected feminine fashions of the time. Charmin's always been known to be soft like a baby's bottom.

We all go; those who go with Charmin Basic 1-ply toilet tissue really Enjoy the Go. Bathroom Tissue, Unscented, Double Roll, 1-Ply. 3.92 inch x 4 inch. 264 1-ply sheets per roll. 12 double rolls more sheets than 24+ regular rolls (based on number of sheets).

Is Charmin made from renewable material? Our paper products are made of a pulp blend that includes sustainably-sourced, fast-growing renewable fibers. 100% of our virgin fibers come from sources that have been 3rd party certified to ensure they adhere to responsible sourcing principles and criteria.

The Charmin Cast

• Leonard the Bear. voiced by Robb Pruitt and 1 other.
• Dylan the Bear. voiced by Ben Hyland.
• Amy the Bear. voiced by Lisa Diaz and 1 other.

An uptight Mr. Whipple works in a grocery store. He spies on the lady shoppers surrounding the Charmin toilet paper display. He scolds them by saying the immortal words “Don't squeeze the Charmin!” When they leave he cannot resist squeezing the Charmin himself.

Ladies you can't squeeze the Charmin. But this isn't Charmin mr. Whipple this is new Charmin. Even more squeezably soft but you can see feel and hear the difference see the bigger pasta salted.

Procter & Gamble - the company that produces Charmin - has plant locations in 31 cities in the U.S., including Phoenix, where they manufacture a variety of products. Big toilet paper manufacturing sites are in Pennsylvania, California and a few other states.

PROCESSED WOOD PULP Used to make paper, from softwood trees and hardwood trees. In NA we use virgin wood pulp. Our products don't contain recycled fibers.