Hunter Douglas is a company that specializes in window treatments and coverings. Founded in 1919, the company has a long-standing reputation for quality and innovation in the industry. They offer a wi...
The Hunter Douglas PowerView TV Spot, 'Powered by Style' is an ad campaign featuring fashion icon Iris Apfel. The ad starts with a shot of a window that automatically opens to let the sunlight in. The camera then transitions to Iris Apfel, a fashion icon known for her larger-than-life personality and unique sense of style.
In the ad, Apfel is seen showing off an array of colors and patterns as she plays with the Hunter Douglas PowerView shades. She then commands, "Window, close!" to the shades, demonstrating the convenience of the PowerView system.
As the background music picks up, the camera switches between shots of the PowerView Shades in different scenarios, from a baby sleeping to a couple preparing dinner. The ad emphasizes that with PowerView, one can "Experience unparalleled privacy, light control, and style" that meets their specific needs.
Throughout the commercial, the Hunter Douglas PowerView shades feature prominently, highlighting their sleek design and effortless control. The commercial ends with Iris Apfel, who looks directly at the camera, and says, "I always say, color is the spice of life. Let Hunter Douglas add some flavor to yours."
In conclusion, the Hunter Douglas PowerView TV Spot, 'Powered by Style' captures the essence of the brand while showcasing their PowerView shades as a stylish and convenient solution for homeowners seeking both privacy and elegant design. Furthermore, with Iris Apfel as the brand's spokesperson, Hunter Douglas communicates that their products are for individuals who prioritize fashion and style in their lives.
Hunter Douglas PowerView TV commercial - Powered by Style produced for Hunter Douglas was first shown on television on October 2, 2017.
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Roberts + Langer DDB is a creative advertising agency founded by Steve Roberts and Dave Langer in 1956. It is one of the most successful advertising agencies in the United States and has won numerous...