What the GEICO TV commercial - Ice Shattering is about.

In this GEICO TV spot titled "Ice Shattering," we are introduced to the talented ice hockey player Nicklas Backstrom, who takes center stage in a thrilling and unexpected scene. The commercial begins with a classic GEICO-style setup, where a group of couples are enjoying a romantic evening at a fancy restaurant. As they sit at their tables, conversing and savoring their meals, the ambiance is one of complete tranquility.

Suddenly, the scene shifts to a hockey rink, and we see Backstrom, fully dressed in his Washington Capitals uniform, effortlessly gliding across the ice. He showcases his impressive stickhandling skills, deftly maneuvering the puck between his teammates. The camera pans out, revealing a massive wall of ice just beyond the rink's boards.

With a glimmer of mischief in his eyes, Backstrom takes a powerful slapshot towards the imposing wall of ice. The puck rockets forward, hurtling towards its target. As it connects with the ice, an incredible phenomenon occurs. The ice begins to crack and shatter, breaking apart into countless pieces. The moment is captivating, almost magical, as the ice explodes in a breathtaking display of power.

The shattered ice quickly transforms into millions of tiny, frozen GEICO logos, suspended in mid-air. It's a remarkable sight that leaves everyone, including the couples in the restaurant, in awe of the power and force Backstrom possesses. The camera cuts back to the restaurant, where the diners watch the spectacle unfold on a television screen, their eyes wide with amazement.

As if to provide a playful nod to the absurdity of the situation, a witty voiceover chimes in with GEICO's signature catchphrase, "Even on ice, GEICO saves you money." The commercial ends with a final shot of Backstrom grinning cheekily, his eyes twinkling with satisfaction as the frozen GEICO logos slowly fade away.

This GEICO TV spot featuring Nicklas Backstrom is a perfect blend of excitement, humor, and unexpectedness. It showcases Backstrom's incredible hockey skills while reinforcing GEICO's message of saving money in the most entertaining and unconventional way possible. It's a commercial that grabs your attention, keeps you engaged, and leaves you with a smile on your face.

GEICO TV commercial - Ice Shattering produced for GEICO was first shown on television on March 14, 2015.